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Tim Rhodes is the head of product marketing at Cordial. Tim has worked within the marketing technology industry for the past 10 years. In 2010, Tim was the head of product marketing at Eloqua, one of the first major marketing automation technology vendors. Eloqua became a publicly traded company in 2012 and was acquired by Oracle in 2013. Together, with $4 billion of subsequent acquisitions of Eloqua, Responsys, Bluekai, Datalogix, Compendium, and Maxymiser, Oracle created the “Oracle Marketing Cloud” (OMC). Tim became the senior director of Go-to-Market Strategy from 2013 through 2016for OMC where he and his team created strategies for OMC’s entry into B2B and B2C vertical markets. Tim was also responsible for creating OMC’s “modern marketing” thought leadership program, which is still operational today. As an OMC thought leader himself, Tim actively consulted and advised CMOs from major brands, such as Mary Kay, Clorox, Experian, Thomson Reuters, Home Adviser, and Cardinal Health on the development & execution of modern marketing strategies.
In July of 2016, Tim became the head of product marketing at Percolate, a marketing resource management technology platform. In October of 2018, Tim joined Cordial to head product marketing, which includes customer marketing and new product release management. In this position, Tim regularly advises prospective and active clients on “best practice” strategies for B2C marketing.
Tim has also been an active thought leader and speaker within the marketing technology industry, having presented and spoken at over 50 different industry events. Events include: Digital Marketing Association annual conference, the Modern Marketing Experience, The CMO Summit, Sirius Decisions, Gartner Digital Marketing Summit, and The Argyle CMO Forums. From 2004 to 2008, Tim could be seen every Thursday on television, providing live commentary on U.S. technology stocks and businesses on CNBC Europe’s ‘Today’s