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LoriBeth “LB” Blair is an email geek with years of experience working for two ESPs and her own private deliverability consulting practice. While working for IBM’s Watson Campaign Automation, she worked with some of the world’s largest brands and one of the 2016 presidential campaigns. She then worked for ClickDimensions, making the jump to deliverability, and helped manage operations for a platform with more than 3,400 customers sending more than 200 million emails a month, before transitioning into her own business.