John Caldwell




Red Pill Email


Active in email marketing since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems. He has been involved in over five dozen ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009 that is and remains the only ESP vendor guide written by an experienced hands-on practitioner providing objective analysis of email vendors’ functional capabilities.

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