Jeanne Jennings


Founder and Chief Strategist


Email Optimization Shop


Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne and Email Optimization Shop help clients make their email marketing initiatives more effective and more profitable.

Jeanne has worked with some great organizations over the years, including AARP, Hasbro, National Education Association (NEA), Network Solutions, Scholastic, UPS, U.S. General Services Administration, Verizon, Vocus and WeightWatchers.

Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor teaching digital marketing in the Masters Program at Georgetown University.

Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group.

Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

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