We all think we have good marketing instincts – but how often are we actually right? Play along and test yourself as Jeanne shares A/B split tests from work she’s done for clients and challenges the audience to guest ‘which test won’ before she reveals the results. Yes, it will be fun. And it will be fast – so we can get as many tests in as possible. But you will walk away with practical tips and ideas you can test with your own email marketing program to boost results. 

You’ll learn:

• What types of tests are likely to generate the largest lifts
• Why quality hypotheses are key to testing (and how to develop them) 
• Which metric you should use for a KPI based on your business goals
• How to use scientific method to get the most out of your results