Organizing marketing around the delivery of value, versus functional silos, means improving the lives of employees and improving outcomes. Scaled Agile recently went through such a journey, reorgainizing their marketing department around how value is delivered to the customer, rather than themselves. In less than a year their marketing department became 20% more productive without any change to headcount or hours worked a week. In this session, Hannah Bink, Sr Director of Digital Marketing and Operations, will outline how they implemented Lean and Agile principles to gain the equivalent of an entire extra day every week.