Speakers:

Ryan Phelan

The Third Age of Email

date:

June 18, 2019

Time:

1:30 pm

Track:

Room:

Augustus I

Summary:

Opened my email today.  Hit delete about 20 times as I scrolled through emails that had no relevance to me now or in the past.  I did not think about their impact on my shopping needs or did it influence my thoughts on their brand.  I just deleted them, because I am too lazy to unsubscribe.  Then I went on the internet and everything I looked at was just what I needed to see.  

How many times do you think your subscribers think that?  Relevancy Group reports that while 53% of marketers send some sort of segmented message, the percentages are not growing and in some cases they’re slipping or flat. Why do we seem trapped in an endless hamster wheel of evolution? In this session, we’ll walk through the development of this industry, see the true drivers of innovation and how that’s changed over the last 20 years.

Key takeaways

  •  Learn the evolution of this industry and why we’re in the third age of innovation
  •  Develop key strategies that you can apply instantly to jumpstart your email  
  • Gain insight about how to manage up the executive ladder to get success

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