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Tuesday June 18, 2019
Opened my email today. Hit delete about 20 times as I scrolled through emails that had no relevance to me now or in the past. I did not think about their impact on my shopping needs or did it influence my thoughts on their brand. I just deleted them, because I am too lazy to unsubscribe. Then I went on the internet and everything I looked at was just what I needed to see.
How many times do you think your subscribers think that? Relevancy Group reports that while 53% of marketers send some sort of segmented message, the percentages are not growing and in some cases they’re slipping or flat. Why do we seem trapped in an endless hamster wheel of evolution? In this session, we’ll walk through the development of this industry, see the true drivers of innovation and how that’s changed over the last 20 years.