Test & Learn - How to Influence the Bottom Line with Results-Driven Email Marketing

date:

Tuesday June 18, 2019

Time:

4:20 pm

Track:

Room:

Augustus I

Summary:

Test & Learn can delivery big returns for email marketing programs. But at the core of Test & Learn is a lot of extra work: iterations, analysis and re-testing. We’ll explore ways to evolve smartly by injecting Test & Learn into your operational DNA. Plus, some real-life “nailed it” “failed it” case studies and what we did next in each case.

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