Test & Learn - How to Influence the Bottom Line with Results-Driven Email Marketing
June 18, 2019
Test & Learn can delivery big returns for email marketing programs. But at the core of Test & Learn is a lot of extra work: iterations, analysis and re-testing. We’ll explore ways to evolve smartly by injecting Test & Learn into your operational DNA. Plus, some real-life “nailed it” “failed it” case studies and what we did next in each case.