In some ways, email marketing is one of the easiest channels to measure – but are opens and clicks the correct metrics to be using? Or can you gain more meaningful and actionable insights by adding other metrics into your reports? If so, which ones?
Join us as Kath Pay, CEO of Holistic Email Marketing, unveils the email metrics that you should be monitoring in order to make the best email marketing decisions for your business and ultimately your customers.

After this session you’ll be able to:

• Identify which metrics will give you the competitive advantage you require
• Make business decisions with confidence using reliable metrics
• Understand how attribution in email isn’t infallible