Segmenting your email list can lead to much higher engagement and conversions by targeting your content more effectively. But how do you segment your audience? We all know we should, but often may struggle with how to do it effectively. How do you explore demographic attributes and engagement behavior? Should you use K-Means clustering or CHAID analysis, or some other technology buzzword? Join Paul and Luke as they review AI-based techniques to find the hidden segments that lurk in your mailing list, including case study presentation highlighting successes and challenges