Big data has been all the buzz over the years and rightfully so. Consumers know we are collecting data on them and expect us as marketers to make messages more relevant given that information. BUT-with that fancy data and segmentation-are you speaking to your customers on a human level? “A large part of putting the customer at the center is remembering that they are a human being, and not just an end user of your products or services,” says Mary Beech, principal at MRB Brand Consulting and former CMO of Kate Spade. In this session, learn how to become more empathetic in your marketing and take your program to the next level.