Potty training is one of the times in their children’s lives that parents reach out for help. Find out how Pull-Ups shifted from an offer-driven journey approach to a consumer life centric approach where parents can direct their own path and engage with the brand on their terms, paying off in the best ways – with engagement and results.

Learn how we solved for this and how to:

• Plan journeys with consumer research
• Collect and apply first party data
• Address consumers and find out from them what’s going on, rather than relying on engagement data