Pull-Ups: A Consumer-centric Approach to Potty Training
Tuesday June 20, 2023
Potty training is one of the times in their children’s lives that parents reach out for help. Find out how Pull-Ups shifted from an offer-driven journey approach to a consumer life centric approach where parents can direct their own path and engage with the brand on their terms, paying off in the best ways – with engagement and results.
Learn how we solved for this and how to:
- Plan journeys with consumer research
- Collect and apply first party data
- Address consumers and find out from them what’s going on, rather than relying on engagement data