Pull-Ups: A Consumer-centric Approach to Potty Training

date:

Tuesday June 20, 2023

Time:

10:30 am

Summary:

Potty training is one of the times in their children’s lives that parents reach out for help. Find out how Pull-Ups shifted from an offer-driven journey approach to a consumer life centric approach where parents can direct their own path and engage with the brand on their terms, paying off in the best ways – with engagement and results.

Learn how we solved for this and how to:

  • Plan journeys with consumer research
  • Collect and apply first party data
  • Address consumers and find out from them what’s going on, rather than relying on engagement data

Ready to attend?

Register now! Join your peers.

Register now View agenda
Newsletter

Knowledge is everything!
Sign up for our newsletter to receive:

  • 10% off your ticket!
  • insights, interviews, tips, news, and much more about Email Innovations Summit
  • price break reminders