Keep it Compliant: Consent Requirements for Email Marketers
Thursday June 17, 2021
More marketers are getting involved with privacy programs, compliance with regulations and frameworks, and consent management. All must consider baseline compliance tactics.
But what’s next? How can marketers leverage an investment in consent compliance to benefit their audience, prospects and customers?
In this session, attendees will learn:
– Consent requirements for email marketers
– Strategies to retain your audience and reduce unsubscribes
– How evolving consumer expectations should impact your processes