10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Starting in April, you’ll be able to take the quiz here (https://www.surveymonkey.com/r/oimetrics), then attend this session to find out how you did. We’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’

You’ll learn:

• The difference between descriptive, predictive, and prescriptive analytics – and why it matters
• Why click-through rate (CTR) is rarely a good key performance indicator (KPI)
• How business metrics differ from diagnostic metrics –and how to effectively use both in your reporting
• Much more about how to improve your email marketing results by upping your metrics IQ