Interactive Case Study: Frameworks for Analyzing and Optimizing Email Marketing Performance

date:

June 18, 2019

Time:

11:20 am

Track:

Room:

Emperors II

Summary:

The top business schools in the world use case studies – the lively discussions keep people actively engaged. It also allows for a wealth of practical, real life solutions to be discussed. We did a group case study on the OI discussion list earlier this year and it was a hit. So we thought we’d do another one here… live.

The topic of the case study will be how to boost bottom-line revenue from email marketing. Jeanne will hand out copies of the case study and present the key facts at the beginning of the session; no advanced reading is required. But for those of you who can’t wait… the case study will be published online on May 1st at www.jeannejennings.com/eis-case-study.  

After we talk as a group we’ll break into smaller groups for some exercises based on our findings. Then we’ll come back together to share our recommendations.

You’ll walk away with:

  • Frameworks for analyzing real life email marketing situations in a strategic way
  • Many, many ideas for boosting your organization’s email marketing performance
  • A feeling of accomplishment

The best part is, you’ll get all the engagement and learnings from the case study, and you won’t be graded! 

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