Your RFP shouldn’t be designed to just pick a new ESP: it should be designed to ensure that you have the features, functionality and services to keep your company at the forefront of innovation in email marketing over the next five years and more.  In this session you will learn how Marketing Democracy works with leading, high-volume email brands to avoid common RFP mistakes that lead to poor decisions due to: 

• Re-using old requirement documents
• Getting advice from all the wrong places
• Not asking the right questions in the right way