It’s been said “no one cares about deliverability until there is an issue,” because of a problem’s negative impact on revenue, but what if you spent more time caring about deliverability before it became an issue? Consider the positive impact on your ROI! In this session you will hear about the challenges of email delivery, the need to monitor deliverabilty, and the positive impact that it can have on your email marketing program. Move beyond being reactive to delivery issues and learn to spot them in advance, avoid them, or recover, should an issue become unavoidable.

Attendees will learn:

• What deliverability issue warnings to watch for
• How to deal with delivery bumps
• How to get more data on your email program and avoid delivery problems