Speakers:

Faruk Aydin

How Human+AI can boost Email Marketing ROI

date:

Tuesday June 2, 2020

Time:

8:50 am

Summary:

Artificial Intelligence is often perceived as futuristic, and even apocalyptic in our popular culture as Hollywood tells us Human vs Machine stories. “The Rise of the Machines” is already in our daily lives through big data, neural networks, AI and machine learning algorithms, and they won’t go away anytime soon. We better learn to live with it.

Good news for us as email marketers: AI is here to help. Humans and machines are very good at certain tasks in email marketing. While we debate over the best time to schedule a campaign or rely on our “feelings” for the most attractive subject line, AI algorithms can analyse millions of data points in the blink of an eye and make the correct decisions. They can read subscribers’ behaviour, understand the patterns, personalise the communication and increase engagement at a scale. Still, machines need human social and emotional intelligence, intuition and creativity.  

In this session, Faruk will discuss how AI can not only empower today’s modern email marketer, but amplify their work and boost revenue. 

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