In this informative session, Luke Glasner will show you how to use tableau how to better understand your email program using Tableau. Learn different ways of presenting your email data for different audiences such as executive team vs your fellow email team members. Save time and effort by automating data retrieval using either built in connectors or how to build your own connect to work with any ESP. How to build your own dashboards, charts, and tables in Tableau.

In this session attendees will learn:

• What email related metrics to focus on for different audiences
• How to create calculations, filters, and reference lines to add clarity to your reporting
• How to import data using built in connectors and how to build a simple WDC to pull data via API
• Real world examples of charts and dashboards I use directly from my consulting practice