Email Deliverability in 2022
Tuesday June 21, 2022
If your email messages don’t reach the inbox, it’s unlikely your recipients will act on them. Yet in our OI Metrics Quiz earlier this year, more than 25% of email professionals didn’t know the difference between delivery rate and the deliverability rate. Many in the industry mistakenly believe that their send platform is responsible for deliverability, when it’s really up to the sender.