Whether you’re an experienced copywriter or someone who cringes at a blank page, the art and science of writing for email can make anyone second-guess themselves. This presentation will explore eight principles of writing email campaigns that will make your next effort more effective and engaging. With a combination of case studies and personal professional lessons (good and bad), Matt Pusateri, Senior Director of Marketing at the Museum of Life and Science, will share insights on the best do’s and don’ts for using words to motivate your audience to action.