Caesars set an ambitious email marketing goal in 2017: Increase email volume via more targeted emails without increasing headcount. Chris and Tonya did just that. Instead of untargeted email blasts, Caesars now sends thousands of individual email campaigns each month to highly targeted audiences with only a handful of team members. This presentation will highlight how they were able to reduce headcount while exponentially increasing volume and revenue while decreasing errors through a unique data-driven approach. Join us to learn more about what we did, how we did it and how you can drive more personalization, customization and effectiveness in your email program.