Bridging the Customer Journey Across Martech to AdTech
Wednesday June 3, 2020
If you’re a marketer who’s trying to leverage customer data, you’re no stranger to tech stack complexity. With the customer journey spread over more touchpoints, channels and devices than ever, this is only becoming more complicated. Today’s marketer is left needing a broad range of tools, apps, systems and platforms to connect with consumers in meaningful ways.
What many don’t realize is that it’s less about the tech stack and more about how you can use the data inside it. This fireside chat will share real stories of brands that are seeing results by leveraging first-party data across platforms to personalize unique email experiences in a privacy-centric way. These case studies will reveal a more powerful and efficient way to use email for marketers looking to streamline the marketing funnel, take a clearer path to smarter prospecting and acquisition, and cultivate consumer trust along the way.