Apple’s Mail Privacy Protection: It’s about more than just open rate tracking
Thursday June 17, 2021
Join Jeanne and Brian to better understand Apple’s New Mail Privacy Protection initiative and learn how to position your email program for success once it’s put in place. Brian is one of the few in the industry who has eyes-on how Apple will be implementing this. Jeanne is actively working on strategies for her clients to thrive once it’s in place. Bring your questions!
How Apple will implement this
Why people are concerned about its impact on open rates
What broader impact it will have (think live content)
How to position your program to thrive after the change