Apple's Mail Privacy Protection: Impact, Response, Your Questions Answered

date:

Tuesday June 21, 2022

Time:

1:30 pm

Room:

Octavius 2/3

Summary:

A year ago Apple announced it’s Mail Privacy Protection (MPP) initiative and Only Influencers was one of the first to host a webinar to discuss the implications for email marketers. 

The industry response has been mixed. Some are separating MPP opens from other opens in their analysis, others are using open rates as they are but acknowledging a larger margin of error, and others have stopped relying on open rates altogether. 

Join us as we talk about the impact of MPP as well as how the industry has responded. We’ll also take your questions, both in advance and live, about everything and anything related to MPP.

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