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June 18, 2019
Many C-suite executives are getting frustrated with marketing because they don’t have visibility into numbers and the perspective they need. Today’s email marketers need to get a different lens to start measuring what really matters.
Discover what reports Fortune 500 companies use to manage and optimize their email programs. See examples how real companies answer these key questions to measure their email programs:
Great measurement requires a holistic end-end view that unveils actionable insights. Geoff Linton will walk you through a number of real examples and visual charts & reports that dig deep into the true drivers of your email program.