Interviews * Session Previews

Over the past five years, Clemson University’s creative team has developed and delivered more than 500 emails in collaboration with the Office of Undergraduate Admissions. We began with a formulaic approach, sending batches of emails in a standard campaign through Mailchimp. Now, we use an agile creative approach and employ a mix of date-specific and action-initiated campaigns with emails designed in Beefree and sent through Slate. Our five takeaways from this process hit on cross-team collaboration, creative production, content strategy, our email tech stack and storytelling. The best thing is, they can be applied across industries.

Uncover the secrets behind impactful newsletters, from crafting compelling subject lines, to utilizing dynamic content for personalized user experiences, to using the insights from your readership’s interaction with newsletters to power other communications. This session will dive into several case studies to showcase how organizations enhance their communication strategies with personalized email newsletters to increase engagement, revenue and productivity. Whether you are already leveraging newsletters, or are interested in how to complement your existing communication strategy – in this session you can expect to learn new techniques to make better newsletters, and explore ways to measure how they are performing.

When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.

How can practices for reducing churn in B2C be applied to the B2B model?

How can you build a reward loyalty program for B2B?

Join the session to get insights from Anna Levitin.

Session takeaways:

Visualization for a churn investigation board

A case study from Powtoon brand with over 40 million users

Creating a DIY churn prediction model

In the world of email marketing, there are the shiny new things and the old reliable things, as well as just plain old things. Leveraging 5 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars and which are perpetual also-rans, and everything in between. He’ll share details on what’s driving and holding back the trends, and predict their long-term fates. By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.