VP, Email Activation, Epsilon
Kelly leads Product Activation & Measurement for Epsilon’s PeopleCloud Messaging practice. Her team specializes in business intelligence automation to improve customer personalization and email performance. She has been with Epsilon since 2006, holding a variety of roles across Email, CRM, strategy & analytics and retail consulting. Kelly is an accomplished speaker and blog post author, taking the stage at industry events such as the CRMC, Epsilon Symposium and the CMA (Canadian Marketing Association).
Before joining Epsilon, Kelly was Director of Strategic Marketing Solutions for Equifax and Senior Account Director of Database Services at Harte Hanks. She started her career as Implementation Project Leader at Aptos (formerly STS), deeply rooted in all things data, enterprise retail, CRM, clienteling and point-of-sale.
At Epsilon, Kelly’s team delivers progressively more personalized email capabilities to increase subscriber engagement and unlock customer value.