President and Founder
Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, speaker and professional educator with 20 years’ experience in data-driven digital marketing.
She pioneered email marketing professional education for the DMA and today boasts nearly 20 years teaching and training for leading associations such as the ANA, eConsultancy and MarketingProfs as well as private clients. Since 2014 Karen has been actively involved in shaping the email marketing industry as a board member of the Email Experience Council. She also sits on the advisory boards of marketing data insight company Yeti Data and nonprofit Cause for Awareness.
Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, SPG, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.