Jeanne Jennings


General Manager


Only Influencers


Jeanne Jennings is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the CEO and Founder of Email Optimization Shop, a consultancy with a direct response approach to email marketing strategy, tactics and creative direction. She helps her clients, including the Association of National Advertisers (ANA), HSBC Bank (Canada), the New York Times and Verizon (B2B and B2C), make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is General Manager of Only Influencers, a community of email industry professionals, and Programming Chair of their annual event, the Email Innovations Summit. She is also an adjunct professor at Georgetown University, teaching digital marketing in the graduate school. 

Jeanne is a regular contributor to her own Email Optimization Shop blog and the Only Influencers blog. From 2001 to 2016 she wrote a regular column on Email Marketing for Her book, The Email Marketing Kit: The Ultimate Email Marketers Bible was published by SitePoint.

Jeanne has been a frequent speaker at industry events over the years including the EEC Conference, the Email Innovations Summit, MarketingSherpa email events and full-day workshops in the US, Canada, and Germany, and the inaugural 2022 GURU Conference.

Private email marketing workshop clients include CITI, Kaiser Permanente, the Laboratory Products Association (LPA), National Education Association (NEA), and United Parcel Service (UPS; US and UK). 

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