Bio:

Esther Poulsen is the founder and Chief Operating Officer of Raare Solutions LLC, an award-winning leader in CRM and Marketing Operations. Esther partners with clients and agencies to bring brand engagement to life with compelling, engaging omni-channel interactions.

Esther is recognized as a leading expert in marketing operations, entrepreneurship, diversity and customer experience strategy. She is a speaker at technical and business conferences, author of multiple articles and a frequent podcast guest. She and her company are recognized for excellence by journals such as MarTech Outlook, The Enterprise World, Forbes and NJBiz, and is a 2020 Enterprising Woman “Woman of the Year.” Esther also serves on several trustee boards as an advisor and is active in business and charity groups.