CRM Campaigns Manager
BMW of North America
Cassandra is the CRM Campaigns Manager at BMW of North America, LLC. She is responsible for the creation, reporting and operational management of national, multi-channel CRM communication programs as well as the implementation, delivery, evaluation and measurement of these initiatives across the BMW NA and MINI USA brands. Cassandra joined BMW of North America back in 2012, and prior to that she spent 7 years working with different advertising agencies in New York City.