SPEAKERS - London 2018

Kate Barrett
Kate Barrett

CEO & Founder

Kate Barrett is the founder of eFocus Marketing (formally known as Shine a Light Media) and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 12 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges. 

Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.

Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry. 

Kate is the author of the soon to be published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018).

Pierluigi Bosco
Pierluigi Bosco

Global CRM Channel Manager

With over 10 years’ experience in the data driven marketing business, Pierluigi has gained extensive know-how in development and implementation of CRM & Loyalty programmes across local and global organisations. In his current role as Senior CRM Channel Manager at Shell, Pierluigi works with 23 markets across the globe to deploy award-winning CRM programmes and support Shell’s customer focused agenda by deepening customers’ engagement and deliver long-term sustainable business growth.

Pierluigi graduated from Federico II University in Naples (Italy) in 2006 with an Economics degree. After an early career in Consulting, International Trade Organisations and some Entrepreneurial activities in Italy and Canada; he finally joined Shell as CRM manager for Italian market in 2009. Pierluigi is currently based in London, UK.

Pierluigi Bosco is speaker of the following session:

Dave Chaffey
Dave Chaffey

Director Marketing

Dr Dave Chaffey (https://www.linkedin.com/in/davechaffey/) is co-founder and Content Director of Smart Insights (www.smartinsights.com/about-dave-chaffey/), an online publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their Return on Digital Marketing via access to their educational platform offering best practices templates, guides, market insights and elearning. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing. 

Dave Chaffey is speaker of the following session:

Stuart Clark
Stuart Clark

Head of Copy

Stuart Clark is speaker of the following session:

Lara Cornaro
Lara Cornaro

Email Marketing Manager

Lara is the Email Marketing Manager for the British Heart Foundation. Working closely with marketers and fundraisers, Lara heads up the implementation of email strategy and innovation for the organization. She has previously worked as Marketing Manager for the Financial Times, where she was delivering the marketing campaigns for all events related to growth markets and global economy.

Lara Cornaro is speaker of the following session:

Richard Fullerton
Richard Fullerton

CRM & Referral Sales Lead

Richard leads the CRM team as well as the original (and so he likes to think, the best) giffgaff sales channel - Member-Get-Member. With marketing experience across the Telefónica group, he is now ensuring giffgaff continue to talk to, listen to and grow their member base in the uniquely giffgaff way.  

Richard Fullerton is speaker of the following session:

Marcus Gearey
Marcus Gearey

DMA UK Email Council & Zeta Global

Marcus manages the EMEA Analytics division at Zeta Global, a customer lifecycle management company and ESP helping clients make sense of their email marketing through extensive reporting and analytics.

He has a special affinity with data having had a range of jobs in the sector including Database Management, Master Data and Solutions Architecture working with everyone from FMCGs to banks, technology companies, charities, utilities and the retail sector.

Marcus is also a member of the DMA’s email council and was elected Chairman of its Research Hub, responsible for corralling the portfolio of email reporting the DMA publishes each year since 2015. 

Marcus Gearey is speaker of the following session:

Matt Hayes
Matt Hayes

CEO & Co-Founder

Matt Hayes is the Co-Founder and CEO of Kickdynamic, an open time technology that enables brands to automate and personalize their email with engaging and relevant content. Matt is an email expert with over 12 years experience managing email and marketing campaigns globally.

Matt Hayes is speaker of the following session:

Steve Henderson
Steve Henderson

Head of Email Deliverability

Steve is an innovator in email delivery technology. With a background of over 15 years in software and database development, he has spent the last decade specialising in email marketing solutions.

At Communicator, Steve has been responsible for developing the email delivery, analytics and reporting systems. He is a member of the DMA Email Council and has, since 2012, consulted on the council's Legal and Best Practice hub. Steve has also co-authored the DMA Email Metrics and Email Deliverability industry best practice guides.
Steve is a frequent contributor to digital marketing trends on social media and was recently recognised as a 2015 Litmus email marketing thought leader in the area of deliverability and privacy.
He holds a BSc in Economics and Statistics from the University of St Andrews and belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe) and CIPT (Certified Institute of Privacy Technologists).

Steve Henderson is speaker of the following session:

Catherine Loftus
Catherine Loftus

Senior CRM & Product Marketing Manager

Catherine joined TrustedHousesitters in April 2016 and now heads up the CRM, communications, and product marketing strategy as Senior Marketing Manager.

She regularly shares her insight and passion for CRM as a speaker on the international stage and has written for well-known email best practice guides.

Before joining TrustedHousesitters, Catherine gained experience working for start-ups and multinational brands and holds both a bachelors degree and a professional diploma in Marketing.

Catherine Loftus is speaker of the following session:

Saul Lopes
Saul Lopes

Strategic Insights & Loyalty Manager

Saul has a strong background in travel, having worked for NetJets, Claridge's Hotel and Virgin. With over 8 years’ experience in Product Development, Analytics, Customer Relationship Management and Loyalty, he leads Virgin Holidays’ efforts to become a truly data-driven innovator in the art of email.

Kristian Robinson
Kristian Robinson

Email Developer / Designer

Kristian Robinson is a Senior Email Developer in the Email Studio Team of caci.co.uk

When he isn’t creating create accessible, modern bespoke builds and modular templates for clients in the Email Studio platform, he likes to experiment with CSS in email, and tries to approach email in different ways, ‘just to see what if…’

Most well-known for combining interactive email and CSS animations to create advanced concepts like his ’Sonic the Hedgehog’ experiments, and ‘Interactive Christmas Tree’ among other things

Kristian Robinson is speaker of the following session:

Elliot Ross
Elliot Ross

Co-Founder

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 

He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

Elliot Ross is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Jenna Tiffany is speaker of the following sessions:

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