AGENDA - London 2018


Email Innovations Summit - London - Day 1 - Wednesday, October 17th, 2018

8:00 am
Registration
9:00 am
Welcome & Opening:
Jenna TiffanyLet's Talk Strategy
Founder & Strategy Director
Let'sTalk Strategy
9:05 am
Keynote:

Dave Chaffey will explore trends in how email marketing is evolving to be better integrated with other lifecycle marketing activities including on-site messaging, personalization and re-targeting and the future roles of Artificial Intelligence and Machine Learning. 

Session description
Speaker
Dave ChaffeySmart Insights
Director Marketing
Smart Insights
10:00 am
Sponsored Session:
The Session Description will be available shortly.
Session description
Sponsored by
Tinyclues
10:30 am
Coffee Break
10:55 am

Catherine Loftus from TrustedHousesitters will share insights and ideas on how to build and optimise your email conversion programmes. In this session, you’ll discover:

- Why email optimisation goes beyond your ESP
- How to build email programmes that will always have your back
- The importance of being bold in your testing
- Why you sometimes have to break the rules!

Session description
Speaker
Catherine LoftusTrusted Housesitters
Senior CRM & Product Marketing Manager
Trusted Housesitters
11:40 am
Session Change for Combo Pass Holders
11:45 am

Email marketing is the bread and butter of most marketing strategies, but creating and running email campaigns continues to be difficult to execute. As a result, many brands feel they’re not doing what they need, and spend 8 hours a day working to just achieve the basics. In this talk we’ll explore the challenges of the email process, and how revolutionising how email teams work enables sending better email, quicker and at a larger scale – ultimately not only improving ROI but also team success. 

Session description
Speaker
Elliot RossTaxi for Email
Co-Founder
Taxi for Email
12:30 pm
Lunch Break
1:40 pm

Matt will discuss how to use real-time content in email to stand out of the inbox. You will discover how to achieve a greater level of personalisation, at scale, and how this leads to increased conversions and ultimately, revenue. 

Session description
Speaker
Matt HayesKickdynamic
CEO & Co-Founder
Kickdynamic
2:40 pm
Session Change for Combo Pass Holders
2:45 pm

The DMA publishes 3 major pieces of email research each year: what the consumer thinks about email marketing; what the Marketer thinks about email marketing and what the data *actually* tells us about email marketing. But which – if any - of these are true and can apparent contradictions in one actually lead us to deeper truths in another?

Session description
Speaker
Marcus GeareyDMA
DMA UK Email Council & Zeta Global
Chair of DMA Email Council Research Hub & Data Analyst at Zeta Global
3:30 pm
Coffee Break
3:55 pm

Learn how Shell transformed its marketing operations at global scale to deliver more personalised, targeted and engaging marketing campaigns.

Session description
Speaker
Pierluigi BoscoShell Oil Company
Global CRM Channel Manager
Shell
4:40 pm
Session Change for Combo Pass Holders
4:45 pm

Email marketing continues to be the bedrock of marketing and shows no signs of slowing down. There are many exciting developments from AI, intelligent personalisation and sophisticated automation but one area is still lacking in email marketing, and that's the definition of a strategy.

So how can your business define a strategy with the future in mind with data protection regulations tightening and consumers losing trust in marketing? I'll be highlighting the future trends in both email marketing and consumer behaviour alongside practical steps you can implement to create a robust email strategy that will stand your business in good stead for the future!

Session description
Speaker
Jenna TiffanyLet's Talk Strategy
Founder & Strategy Director
Let'sTalk Strategy
5:45 pm
Networking Reception in the Exhibit Hall
7:00 pm
End of First Conference Day
7:30 pm

Dinner with strangers:
meet your fellow attendees.
See the registration desk for more information

Email Innovations Summit - London - Day 2 - Thursday, October 18th, 2018

8:30 am
Registration
9:30 am

Has the dust settled or just been kicked up even more? We're going through the biggest change and challenge to data-driven and digital marketing for a generation. I'm writing this synopsis 4 days before GDPR comes into force and the exciting thing is that nobody knows what the landscape looks like over this horizon. In this session we'll be looking at what what happened, why, what it means specifically to permission-based marketing, focusing on email, and what it means to you. And we'll look at what we know about ePrivacy and the specific changes to marketing permission through email, SMS and one-to-one messaging

Session description
Speaker
Steve HendersonEmarsys
Head of Email Deliverability
Emarsys
10:30 am
Coffee Break
10:55 am

With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting, the need to further harness customer behaviour to provide a highly relevant email experience is prevalent. Join Kate Barrett from eFocus Marketing in this session and discover:
- How to put the customer first in everything you do for increased results
- What is the RIGHT data to collect for your business and the best ways to obtain it
- How to use this data to deliver a highly relevant experience that leaves your subscribers wanting more

Session description
Speaker
Kate BarretteFocus Marketing
CEO & Founder
eFocus Marketing
11:40 am
Session Change for Combo Pass Holders
11:45 am

In this presentation delegates will learn how the British Heart Foundation implemented creative email strategies that not only keep up the level of engagement, but also make fundraising fun and build a sense of community for their supporters. Key take-aways:

1. Hot to keep the members of your list engaged throughout their customer journey
2. Leveraging your existing database to gain new members and increase their level of send
3. Delivering engaging and personalized email with every send

Session description
Speaker
Lara CornaroBritish Heart Foundation
Email Marketing Manager
British Heart Foundation
12:30 pm
Lunch Break
1:40 pm

Background Images in email have a mixed reputation, and are often avoided. But using them in the right way allows to create impactful designs, increase creative options, help to frame content, improve user experience, and open the door to more emotional designs with a modern approach. In this talk we’ll be covering everything you need to know about background images from design, development and to your audience.

Session description
Speaker
Kristian RobinsonCACI
Email Developer / Designer
CACI
2:40 pm
Session Change for Combo Pass Holders
2:45 pm

Giffgaff does mobile differently with no shops, no call centres and no contracts. It means their members stay because they want to, not because they have to. So learn how giffgaff have revamped their email welcome journey to provide greater member retention, how they're measuring their success and share the lessons learned. 

Session description
Speaker
Richard Fullertongiffgaff
CRM & Referral Sales Lead
giffgaff
3:30 pm
Coffee Break
3:55 pm

If you’re tasked with writing copy for emails, you’ve basically got 3 jobs: capture someone’s attention, sustain their interest and get them to act – all with the words you use. This session breaks that process down, giving you road-tested tips and techniques that help you write more effective subject lines, body copy and click buttons.  

Session description
Speaker
Stuart ClarkRed C Marketing
Head of Copy
Red C Marketing
4:40 pm
Session Change for Combo Pass Holders
4:45 pm

Come and join the ride through Virgin Holidays transformational journey towards a unified customer experience and see how AI has played a major part during this journey. Saul will show you how the Virgin Holiday Team: 
· Converted communications from transactions to inspiring conversations by incorporating AI
· The change in culture, of trust to transform and support Virgin Holidays digital transformation.
· How internal collaboration helped to transform the customer experience
· The data consolidation effect from CRM, online, retail and other sources for better customer visibility.

Session description
Speaker
Saul LopesVirgin Holidays
Strategic Insights & Loyalty Manager
Virgin Holidays
5:45 pm
End of Email Innovations Summit London 2018
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