SPEAKERS - London 2017
CEO & Founder
Kate Barrett is the founder of eFocus Marketing (formally known as Shine a Light Media) and The Email Marketing Academy, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 12 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.
Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others.
Having been an elected member of the DMA Email Council for 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry.
Kate is the author of the soon to be published book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018).
Kate Barrett is speaker of the following session:
Gareth is Director of Digital at CLD, a Maidenhead and London-based digital agency with specialisms in healthcare, technology and B2B. Gareth’s background has taken in a number of different specialisms including HR and publishing, and after 15 years developing email strategies for clients, he leads CLD’s automation proposition.
Gareth Cartman is speaker of the following session:
Russell Dawson is an email marketing professional with ten years end-to-end experience involved in email strategy, development, production and optimisation for a range of sectors and markets. His passion for email marketing is the belief that email is the essential marketing channel for growth, retention and revenue by developing and maintaining customer relationships that improves the value offering of both the business and their customers. He is the key email marketing principal with overall responsibility for Fidelity International’s UK email marketing operations. Russell assists local independent and charitable organisations with their Email Marketing activities and when not working on email, he enjoys losing money at poker and playing live music.
Russell Dawson is speaker of the following session:
Client Services Director
Skip is a data driven marketer with over 20 years' experience on client, agency and supplier side. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOne London and the European Operations Director for Acxiom Digital. He has worked with clients as diverse as BT to Fred Perry and the Woodland Trust to DHL, helping them to build their email and marketing automation programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognised blogger and speaker Skip has just ended his term as the Chairman of the Email Marketing Council and has joined the Board of Directors of the UK Direct Marketing Association.
Skip Fidura is speaker of the following session:
Senior Marketing Manager
Dan Hamilton is speaker of the following session:
Jeanne Jennings is a consultant who helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable. She is a Partner with CohereOne, a full-service direct and digital marketing agency.
Jeanne is a recognized expert in the email marketing world. Along with being a sought-after speaker and author, recent industry accolades include being named one of the:
- 25 Top Email Marketing Influencers You Need to Follow (Campaign Monitor)
- Top Email Marketing Leaders to Follow (Worldata)
- Top Email Marketing + Design Thought Leaders on Twitter (Litmus)
- World's Top 50 Email Marketing Influencers (Cision)
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe's Business Services Group in the late 1980s. For more than 16 years Jeanne has been focused primarily on email marketing, beginning in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country's largest B2B publisher. She also has extensive experience in all aspects of digital marketing and outreach.
Jeanne's direct response approach to digital marketing strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include AARP, Hasbro, National Education Association, Synchrony Financial and Verizon.
Jeanne is on the board of directors of the Email Experience Council, the Direct Marketing Association's email marketing special interest group.
Since 2001 she has written a regular column on Email Marketing (it's published every other Monday) for ClickZ.com. She is also a regular contributor to the CohereOne blog, the More Effective Digital Marketing blog, the Only Influencers blog and the Pinpointe blog. Her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint.
Jeanne is a sought-after speaker on email marketing issues for industry conferences and workshops. She developed and taught MarketingSherpa's Full Day Email Marketing Training Workshops throughout Canada, Germany and the United States in 2010-2011.
She's based in Washington, DC and is an avid hockey fan (Let's Go Caps!).
Jeanne Jennings is speaker of the following sessions:
Jeanne Jennings is moderator of the following sessions:
- Understanding the Customer: The Future of Marketing in a World of Intelligent Algorithms and Machine Learning.
- Are you Setting up your Email Marketing for Success or Is It Doomed to Fail?
- A Journey Through Nurturing
- E-telligence: Email Marketing Isn’t Dead, The Way You’re Using It Is
- The Email Future: A Technology Blueprint
- From Email Zero to Hero - How Email Marketing Enables Startups to Accelerate Growth
- Illuminating the Secrets of Dark Patterns: How They Can Negatively Affect Your Brand
- Bread, Baguette, or Knäckebröd? Aka Ingredients to Localised Global Programs
- Using Online Communications in an Offline Customer Journey
- Myths and Modern Email: Outlook Is Rubbish. Don’t Let It Hold You Back.
- Optimising Your Email Marketing Operations - Strategies, Tactics and Resources to Help Build a Sustainable and Progressive Email Operation to Scale
- Hitting the Mark – A Look Inside the Minds of 100 Retails Brands
- It's 2017, but why not do marketing like it's 2027?
Beata worked for Nike for 10 years, and grew the Email channel in the European marketplace to a substantial brand and content marketing tool, while building comprehensive customer journeys with the consumer in focus, increasing acquisition and retention, and driving sales. From strategic planning, optimization and analysis to tactical executions Beata has hands-on experience in the intercultural European marketplace and also Globally. Recently Beata has decided to “go solo”, start her own consultancy and help brands building their Digital, Brand and Email Marketing programs.
Beata Linz is speaker of the following session:
Parry is a self-described digital anarchist, although according to London's Metropolitan Police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation software. He knows language, he knows email, and he can probably beat you in an Excel-off.
Parry Malm is speaker of the following session:
Global Head of CRM
Ollie has run CRM at Secret Escapes since 2012, solidifying CRM as a pivotal channel for both inspiration and revenue whilst the business has undergone rapid global expansion. It now operates in 20 countries with 32 million members worldwide, sending 5 billion emails a year.
Having been in email marketing for 10 years, Ollie specialises in high frequency, conversion driving CRM, with a passion for data and testing.
Ollie Miles is speaker of the following session:
CEO & Founder
Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Kath Pay is speaker of the following session:
Kath Pay is moderator of the following session:
Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.
Dela Quist is speaker of the following session:
Kristian Robinson is a Senior Email Developer in the Email Studio Team of caci.co.uk.
When he isn’t creating create accessible, modern bespoke builds and modular templates for clients in the Email Studio platform, he likes to experiment with CSS in email, and tries to approach email in different ways, ‘just to see what if…’
Most well-known for combining interactive email and CSS animations to create advanced concepts like his ’Sonic the Hedgehog’ experiments, and ‘Interactive Christmas Tree’ among other things
Kristian Robinson is speaker of the following session:
Founder & Strategy Director
Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.
As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.
Jenna is 2018's Chair for the Digital Growth Unleashed and Email Innovation Summit London events.
Jenna Tiffany is speaker of the following session:
Tim Watson is an email consultant with 12 years of experience focused entirely on the email channel. He's been honored with a Which Test Won Gold Award and cited as one of the top 50 email marketing influencers. Tim uses an evidence based approach, drilling into data to guide strategy decisions. Through his consulting work he provides advice to brands with individual email volumes ranging between 500K and 25 million emails per month. When not busy improving email marketing programs he trains and speaks internationally, sharing the latest email thinking.
Tim Watson is speaker of the following session:
Ruben is an online marketing expert, with email marketing as his specialisation. Active in online business since the early 00’s. He has worked for an international publishing company, a high-end email marketing agency and the #2 Dutch utilities company, before becoming self employed as a marketing strategist in 2014. His broad experience on both client and agency side helps him in understanding and guiding businesses both small and large. He teaches email marketing at The Maastricht Leadership Academy and The Talent Institute and is an online marketing mentor at Startup Bootcamp.
Ruben was nominated Email Man of the year in 2012 and nominated for Best Email Campaign in 2013. He is a regular member of the jury of the annual Email Awards since 2014. In 2016, Ruben was Chairman of the Email Council 'Events & Awards' of the Dutch DMA.
Among his clients are KPN (Dutch Telecom), Canon Business, Sacha Shoes, OXXIO and Zamro.
Ruben Zantingh is speaker of the following session: