SPEAKERS - London 2017

Kate Barrett
Kate Barrett

CEO & Founder

Kate Barrett is the founder of eFocus Marketing – a specialist email marketing agency providing consultancy, management and training services to companies around the world.

With a proven track record and well over a decade’s experience in the email marketing arena (increasing results from opens and clicks to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies to target subscribers with the right message, sent to the right person, at the right time, as well as implement, manage and optimise those campaigns and solve complex email marketing issues including deliverability challenges.

Some of the companies she has worked with/trained include Nissan, Marks & Spencer, Argos, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas, among many others. She’s walked in your shoes and still does for clients today. She knows what it’s like to work at a strategic level, as well as being in the trenches day to day, creating and optimising campaigns.

Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events around the world, blogging, and being a contributor to Smart Insights and a trainer for the IDM, Kate is always up to date with the latest email marketing news, trends and techniques to feed her passion for the industry.

Kate is also the author of the recently released book ‘E-telligence: email marketing isn’t dead, the way you’re using it is’

Kate Barrett is speaker of the following session:

Gareth Cartman
Gareth Cartman

Director of Digital Marketing

Gareth is Director of Digital at CLD, a Maidenhead and London-based digital agency with specialisms in healthcare, technology and B2B. Gareth’s background has taken in a number of different specialisms including HR and publishing, and after 15 years developing email strategies for clients, he leads CLD’s automation proposition.

Gareth Cartman is speaker of the following session:

Russell Dawson
Russell Dawson

Senior Email Marketing Manager

Russell Dawson is an email marketing professional with ten years end-to-end experience involved in email strategy, development, production and optimisation for a range of sectors and markets. His passion for email marketing is the belief that email is the essential marketing channel for growth, retention and revenue by developing and maintaining customer relationships that improves the value offering of both the business and their customers. He is the key email marketing principal with overall responsibility for Fidelity International’s UK email marketing operations. Russell assists local independent and charitable organisations with their Email Marketing activities and when not working on email, he enjoys losing money at poker and playing live music. 

Skip Fidura
Skip Fidura

Consumer Centric Digital Marketer

Skip Fidura is a consumer centric digital marketer with over 20 years experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each and every customer. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. In this latter role, he was the chair of the Responsible Marketing Committee helping shape the discussion and define best practice around the responsible use of data and marketing channels.
Skip is a globally recognised data marketer whose high energy talks are more about useful suggestions than buzzword bingo. He makes complex concepts actionable. His talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing.

Skip Fidura is speaker of the following session:

Dan Hamilton
Dan Hamilton

Senior Marketing Manager

Jeanne Jennings
Jeanne Jennings

Founder and Chief Strategist

Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne and Email Optimization Shop help clients make their email marketing initiatives more effective and more profitable.

Jeanne has worked with some great organizations over the years, including AARP, Hasbro, National Education Association (NEA), Network Solutions, Scholastic, UPS, U.S. General Services Administration, Verizon, Vocus and WeightWatchers.

Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor teaching digital marketing in the Masters Program at Georgetown University.

Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group.

Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Beata Linz
Beata Linz

Senior Digital, Email & Brand Marketing Expert

Beata Linz Consultancy

Beata worked for Nike for 10 years, and grew the Email channel in the European marketplace to a substantial brand and content marketing tool, while building comprehensive customer journeys with the consumer in focus, increasing acquisition and retention, and driving sales. From strategic planning, optimization and analysis to tactical executions Beata has hands-on experience in the intercultural European marketplace and also Globally. Recently Beata has decided to “go solo”, start her own consultancy and help brands building their Digital, Brand and Email Marketing programs. 

Parry Malm
Parry Malm

CEO

Phrasee

Parry is a self-described digital anarchist, although according to London's Metropolitan Police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation software. He knows language, he knows email, and he can probably beat you in an Excel-off.

Parry Malm is speaker of the following session:

Adrian Mandipe
Adrian Mandipe

CRM, Campaign & Data Analyst

Adrian Mandipe is speaker of the following session:

Ollie Miles
Ollie Miles

Global Head of CRM

Ollie has run CRM at Secret Escapes since 2012, solidifying CRM as a pivotal channel for both inspiration and revenue whilst the business has undergone rapid global expansion. It now operates in 20 countries with 32 million members worldwide, sending 5 billion emails a year.

Having been in email marketing for 10 years, Ollie specialises in high frequency, conversion driving CRM, with a passion for data and testing.

Kath Pay
Kath Pay

CEO & Founder

Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Dela Quist
Dela Quist

CEO

Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.

Kristian Robinson
Kristian Robinson

Email Developer / Designer

Kristian Robinson is a Senior Email Developer in the Email Studio Team of caci.co.uk

When he isn’t creating create accessible, modern bespoke builds and modular templates for clients in the Email Studio platform, he likes to experiment with CSS in email, and tries to approach email in different ways, ‘just to see what if…’

Most well-known for combining interactive email and CSS animations to create advanced concepts like his ’Sonic the Hedgehog’ experiments, and ‘Interactive Christmas Tree’ among other things

Kristian Robinson is speaker of the following session:

Phil Singer
Phil Singer

CRM Manager

Phil Singer is speaker of the following session:

Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and email marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and recently authored Smart Insights guide to creating a successful welcome email journey.

Jenna is Chair for the Digital Growth Unleashed and Email Innovation Summit London events. 

Tim Watson
Tim Watson

Email Consultant

Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.

Tim Watson is speaker of the following session:

Ruben Zantingh
Ruben Zantingh

Online Marketing Strategist

Marketing Enzym

Ruben is an online marketing expert, with email marketing as his specialisation. Active in online business since the early 00’s. He has worked for an international publishing company, a high-end email marketing agency and the #2 Dutch utilities company, before becoming self employed as a marketing strategist in 2014. His broad experience on both client and agency side helps him in understanding and guiding businesses both small and large. He teaches email marketing at The Maastricht Leadership Academy and The Talent Institute and is an online marketing mentor at Startup Bootcamp.

Ruben was nominated Email Man of the year in 2012 and nominated for Best Email Campaign in 2013. He is a regular member of the jury of the annual Email Awards since 2014. In 2016, Ruben was Chairman of the Email Council 'Events & Awards' of the Dutch DMA.

Among his clients are KPN (Dutch Telecom), Canon Business, Sacha Shoes, OXXIO and Zamro.

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