June 18-19, 2019 • LAS VEGAS, USA

Las Vegas Speakers

Paul Airy
Paul Airy

Email Designer and Developer

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Paul Airy is speaker of the following session:

LoriBeth Blair
LoriBeth Blair

Solutions Architect

LoriBeth "LB" Blair is an email geek with years of experience working for two ESPs and her own private deliverability consulting practice. While working for IBM's Watson Campaign Automation, she worked with some of the world's largest brands and one of the 2016 presidential campaigns. She then worked for ClickDimensions, making the jump to deliverability, and helped manage operations for a platform with more than 3,400 customers sending more than 200 million emails a month, before transitioning into her own business.

LoriBeth Blair is speaker of the following session:

John Caldwell
John Caldwell

Founder

Red Pill Email

Active in email marketing since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems. He has been involved in over five dozen ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009 that is and remains the only ESP vendor guide written by an experienced hands-on practitioner providing objective analysis of email vendors' functional capabilities.

John Caldwell is speaker of the following session:

Michelle Casey
Michelle Casey

VP, Strategy

Michelle Casey is a Digital Marketing strategist tuned to predicting trends and defining effective business strategies for customer experience solutions. A seasoned client services executive, she maintains focus on return on investment, revenue generation and cost reduction.

Michelle leads the strategy practice at Alchemy Worx / SellUP. Alchemy Worx is a global CRM agency collaborating with enterprise marketers on delivering digital marketing services and solutions at scale. SellUP is the leader in ROI-driven email marketing for Retail.

Seth Charles
Seth Charles

Principal Email Deliverability & Industry Relations Manager

Seth has been in the email industry for over a decade now, and loves (almost) nothing more than talking the evolution of deliverability and marketing strategy. He comes to Iterable as the Principal Email Deliverability and Industry Relations Manager by way of consulting services for a major ESP, a SaaS email intelligence company, and managing an email marketing team in ECommerce himself.

Seth Charles is speaker of the following session:

Scott Cohen
Scott Cohen

CRM Manager

1-800 Contacts

Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and an email marketing agency executive. As CRM and Email Marketing Manager at 1-800 Contacts, Scott brings both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution. When not working, Scott is a devoted father and husband, classic rock and '80s power ballad junkie, and sports fanatic.

Kait Creamer
Kait Creamer

Email Marketing Manager

Kait Creamer advocates for empathetic "surprise and delight" email marketing in and outside her work as Scaled Agile's Email Marketing Manager. Vice chair of the EEC's Events and Education committee, featured on Phrasee's "Who to Follow" series, and 2017 Stefan Pollard Email Marketer of the Year award winner, she's an expert and enthusiast in email, data, and marketing automation, continually pushing for next best customer-centric campaign. Prior to joining the Scaled Agile team, Kait managed the digital marketing and automation strategy at Boulder SaaS innovator, MakeMusic. She has also served on the programming committee for MediaPost's Email Insider Summit and is an engaged member of Women of Email. She believes in beautiful design, protecting the subscriber, clean copy, and finding new opportunities for innovation in email.

Kait Creamer is speaker of the following session:

Will Crocker
Will Crocker

Senior Director, Customer Experience

Will Crocker leads the Customer Experience team at Braze, responsible for improved customer outcomes and experiences. A six-year veteran at Braze, Will previously led Customer Success where he partnered with renowned brands including Citi, Delivery Hero, Dominos, Grubhub, and SoundCloud to continually raise the bar on personalized messaging. Prior to joining Braze Will served in Teach for America. You can also find Will hitting the slopes or rooting for just about any team from Boston.

Will Crocker is speaker of the following session:

Evan Diaz
Evan Diaz

Managing Director

Evan has been neck deep in email design for the last decade or so as the head email nerd at Lucky Red Pixel, a highly-rated email design agency based in central Florida. He is also Lead Designer at Red Pill Email, and works regularly with agencies and companies large & small to improve their production & look. He loves to talk about email strategy & design and regularly gives talks on how awesome email marketing is, and how you can do it better.

Evan Diaz is speaker of the following session:

Nicholas Einstein
Nicholas Einstein

Chief Research Officer

Nick is Chief Research Officer of The Relevancy Group. He began his career as a webmaster for a fortune 500 bank and then managed worldwide email marketing operations and customer relationship management for RealNetworks. He subsequently served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP) and then led customer success management, development, implementation, and social marketing teams at several organizations. Nick is a recognized thought leader in the areas of email and online marketing, and received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington.

Stephanie Griffith
Stephanie Griffith

Email Marketing Manager

Vinyl Me, Please

Stephanie is currently the Email Marketing Manager at Vinyl Me, Please and an active member of the Email Geeks and Women of Email communities. She has held previous roles in email marketing on both the agency side and client side, largely focused on corporate retail and e-commerce. Stephanie has prior in-house experience working with major brands including Abercrombie & Fitch, Bath & Body Works, and Scotts Miracle-Gro.

Stephanie currently lives in Denver, Colorado with her boyfriend Christopher and their two cats Merry and Pippin.

Stephanie Griffith is speaker of the following session:

Maddie Groves
Maddie Groves

Associate Marketing Director, Communications

Ibotta

Maddie Groves is an Associate Marketing Director at Ibotta, a rewarded shopping app based in Denver, CO. As the leader of the Communications team, she oversees all user touchpoints across Ibotta's email, push, and in-app messaging channels. Always down for an A/B test, Maddie loves to creatively combine data and technology to build hyper-personalized, engaging marketing campaigns. 

Maddie Groves is speaker of the following session:

Jeanne Jennings
Jeanne Jennings

Founder and Chief Strategist

Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne and Email Optimization Shop help clients make their email marketing initiatives more effective and more profitable.

Jeanne has worked with some great organizations over the years, including AARP, Hasbro, National Education Association (NEA), Network Solutions, Scholastic, UPS, U.S. General Services Administration, Verizon, Vocus and WeightWatchers.

Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor teaching digital marketing in the Masters Program at Georgetown University.

Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group.

Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Andrew Kordek
Andrew Kordek

Co-Founder & Chief Strategist

Andrew Kordek has spent 20 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs in the world to help maximize ROI.  A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently acts as the Chief Strategist at Trendline Interactive, a full-service email marketing agency with over 100 employees and many clients across the globe. He currently lives in Chicago with his lovely wife, his teenage son and his dog Lumpy.  He is the only employee at Trendline with a license plate that says EMAIL. 

Andrew Kordek is speaker of the following session:

Jennifer Larson
Jennifer Larson

Jen Larson is an experienced email marketer, data interpreter, and team leader. As the Director of Digital Marketing at her company, she quickly established herself as the company expert in several areas, including email deliverability and cross-functional collaboration. Combining her natural ability to learn complex tasks with an extraordinary sense of strategy and timing, Jen has created a new standard at the company for email and cross-platform communication, as well as engagement strategies for their healthcare provider audience. In addition to her primary job functions, Jen has been recognized by her peers for her extraordinary commitment to cultivating a positive and productive company culture.

Jen is proud alum of West Chester University. 

Geoff Linton
Geoff Linton

Chief Executive Officer

Geoff Linton is the CEO & Founder of Inbox Marketer and a data-driven marketing expert with more than 25 years of applied experience in both client and agency roles. He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology. Geoff is also actively involved in the marketing industry as a speaker, author and association member. Over the last decade Geoff has been actively involved in numerous industry associations and he loves a challenge. Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

Genevieve Longtin
Genevieve Longtin

Vice President, Digital Communications & Engagement

Genevieve Longtin is a passionate, successful, decades-long veteran of the email industry, currently the Director of Email and Engagement for Sharecare.  Genevieve has an innate talent for leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 99% inboxing rates, and contribute more than 75% of return user engagement from the more than billion emails sent each year.  Building lifecycle programs and cross-channel customer journeys, Genevieve mines data to prove out the efficacy of email programs at building brands, driving conversions, and delighting users.

Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology.  Her passion for service inspires her free time, and Genevieve has spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center.  Married for over 20 years, Genevieve lives in sunny California with her husband and son.

Genevieve Longtin is speaker of the following session:

Laura Madden
Laura Madden

Senior Email Marketing Strategist

Laura Madden is a Senior Email Marketing Strategist at DEG, a full-service digital marketing agency based in Overland Park, KS. Laura began her digital career on the client site, working with e-commerce business at Staples Promotional Products and Helzberg Diamonds. She now applies her over ten years of digital marketing experience guiding clients like Hallmark Baby, LVMH, Gold’s Gym and Design Within Reach in their CRM and relationship marketing efforts. In her free time, Laura enjoys being a Wish Granter for Make-A-Wish, watching pretty much anything on Bravo, and kicking butt every morning in Cardio Kickboxing and Bootcamp.

Kevin Mandeville
Kevin Mandeville

HTML Email Designer & Developer

Kevin Mandeville, LLC

Information about Kevin Mandeville's session will follow soon.

Christopher Marriott
Christopher Marriott

President & Founder

A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.
Prior to founding Marketing Democracy as a consultancy focused exclusively on the ESP vendor selection process, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.
In addition to his role at Marketing Democracy, Chris also serves on the Board of Directors for eDatasource, a marketing technology company that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the email marketing community.
Additionally he is a regular columnist on email marketing and the RFP process, and is an advisor to several emerging marketing technology companies including AudiencePoint and CertainSource. He holds a BA from Dartmouth College.

Christopher Marriott is speaker of the following session:

Bill McCloskey
Bill McCloskey

Founder

Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.

in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.

Loren McDonald
Loren McDonald

Program Director, Marketing Research

McDonald's role at IBM is to produce research-based thought leadership content and educate marketers and agency executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 350 presentations and webinars around the world. McDonald has more than 30 years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.

Loren McDonald is speaker of the following session:

Dan McGaw
Dan McGaw

Founder & CEO

EffinAmazing

Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company's clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.

Dan McGaw is speaker of the following session:

Leah Miranda
Leah Miranda

Senior Email Marketing Manager

Leah Miranda is the Senior Email Marketing Manager for Nashville-based marketing technology company CM Group. Passionate about using technology to meet people where they are, she has garnered over a decade of email marketing experience that includes start-ups, Fortune 500 companies, and now brands Campaign Monitor, Delivra, and Emma. When she’s not coding emails, you can find Leah in Nashville, TN, drinking coffee and reading a book with her wife and dog.

Leah Miranda is speaker of the following session:

Jennifer Nordstrom
Jennifer Nordstrom

CRM Marketing Manager

Pet Supplies Plus

From winning national awards for innovative management of higher education budgets to overseeing multiple ESP transitions, strategic customer journey implementations, and the detailed planning of CRM database builds, Jennifer’s career has been an exciting whirlwind of experiences in the marketing realm! After working for the University of Michigan and at the La-Z-Boy world headquarters, she now is the CRM Manager for Pet Supplies Plus. All it took was a few unique twists of fate, saying “multichannel customer journey,” “behavioral segmentation,” and clicking her heels together 3 times before learning that there’s no place like home, especially while working for a company that truly puts people – and their furry friends – first.

Jennifer Nordstrom is speaker of the following session:

Kath Pay
Kath Pay

CEO & Founder

Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Kath Pay is speaker of the following session:

Ryan Phelan
Ryan Phelan

Fractional CMO/Strategist

RedPillEmail

Ryan Phelan brings nearly two decades of global online marketing experience focusing on driving GTM strategies for high growth SaaS and Fortune 1000 companies and is currently a Fractional CMO and Consultant. Ryan is a respected thought leader and nationally distinguished speaker with a history of leadership for Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. Ryan has also developed digital strategies for companies like Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx and others.  In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board. 

Ryan Phelan is speaker of the following session:

Tim Rhodes
Tim Rhodes

Cordial

Tim Rhodes is the head of product marketing at Cordial. Tim has worked within the marketing technology industry for the past 10 years. In 2010, Tim was the head of product marketing at Eloqua, one of the first major marketing automation technology vendors. Eloqua became a publicly traded company in 2012 and was acquired by Oracle in 2013. Together, with $4 billion of subsequent acquisitions of Eloqua, Responsys, Bluekai, Datalogix, Compendium, and Maxymiser, Oracle created the “Oracle Marketing Cloud” (OMC). Tim became the senior director of Go-to-Market Strategy from 2013 through 2016for OMC where he and his team created strategies for OMC’s entry into B2B and B2C vertical markets. Tim was also responsible for creating OMC’s “modern marketing” thought leadership program, which is still operational today. As an OMC thought leader himself,  Tim actively consulted and advised CMOs from major brands, such as Mary Kay, Clorox, Experian, Thomson Reuters, Home Adviser, and Cardinal Health on the development & execution of modern marketing strategies.

In July of 2016, Tim became the head of product marketing at Percolate, a marketing resource management technology platform. In October of 2018, Tim joined Cordial to head product marketing, which includes customer marketing and new product release management. In this position, Tim regularly advises prospective and active clients on “best practice” strategies for B2C marketing.

Tim has also been an active thought leader and speaker within the marketing technology industry, having presented and spoken at over 50 different industry events. Events include: Digital Marketing Association annual conference, the Modern Marketing Experience, The CMO Summit, Sirius Decisions, Gartner Digital Marketing Summit, and The Argyle CMO Forums. From 2004 to 2008, Tim could be seen every Thursday on television, providing live commentary on U.S. technology stocks and businesses on CNBC Europe’s ‘Today’s
Business Europe”.

Elliot Ross
Elliot Ross

CEO

Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns. 

He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky. 
He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.

Elliot Ross is speaker of the following sessions:

Craig Schinn
Craig Schinn

VP Strategic Services

Lytics

Craig is an industry expert on data-driven digital marketing, and has spent two decades in both agency and client-side roles where he consulted and led enterprise brands to better leverage customer data and make the organizational changes necessary to achieve true 1:1 marketing. During his tenure with Accenture, Razorfish and several adtech start-ups and e-commerce brands, he developed teams that transformed clients into data-driven marketers.

Aaron Smith
Aaron Smith

SVP Labs

Aaron is an accomplished marketing technology leader with a proven track record implementing innovative client solutions. He has been the co-founder of several successful digital marketing agencies and served as a senior executive in the services division of Oracle Responsys. Aaron has worked directly with marketing teams at some of the world’s largest brands including: Amazon, Williams-Sonoma, Orbitz, REI, Verizon, Alaska Airlines, Microsoft, Spirit Airlines, Costco, Safeway, General Mills, Virgin America, lululemon, and PetSmart.

Jared Stivers
Jared Stivers

Director of Customer Retention

ModCloth

Jared has helped some of the leading retail brands connect with customers in a meaningful way for over 10 years.  As Director of Customer Retention at ModCloth he orchestrates email, push and direct mail along with a variety of other touchpoints to create and maintain loyal, repeat customers.  He is endlessly curious to solve the right message, right audience, right timing equation with a focus on adding incremental value in addition to creating moments of delight.  Outside of work Jared is a life-long surfer making regular trips to Indonesia along with enjoying all but the very biggest days at his home break in San Francisco.

Mark Talley
Mark Talley

Senior Manager, Email Operations

A seasoned Digital Marketer with 20+ years of experience executing marketing strategies in the financial services, pharmaceutical, petrochemical and media industries. My career started on the web side -designing and developing websites – eventually moving into digital campaign management including engagements in SEM and Google PPC. I designed my first email template for a Pharma product launch in China in 2005 but it wasn’t until 2009 before I really started to immerse myself in email marketing – landing my first email marketing role in 2010. Over the last 10 years I have expanded and led teams of Email campaign managers and developers – building out new teams and capabilities along the way. After taking Product ownership of the Chase Marketing Platform – an in-house Email and Ad platform – I had an opportunity to lead a new team in a new industry with Roku – I made the move.

John Thies
John Thies

Co-Founder

John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.

John Thies is speaker of the following session:

John Thies is moderator of the following session:

Anne Tomlin
Anne Tomlin

Founder

Anne Tomlin is a freelance email developer and the founder of Emails Y'all. Specializing in email development for almost a decade, she has worked with agencies like Trendline Interactive and Rebel, and such brands as Famous Footwear, HomeAway, and Fracture. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y'all based on the principle that everyone deserves an excellent rendering regardless of their chosen client.

Anne Tomlin is speaker of the following session:

Matthew Vernhout
Matthew Vernhout

Director Privacy & Industry Relations

Matthew Vernhout is the Director of Privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's (eec) Advocacy Subcommittee, and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net. Matthew has contributed to several benchmark publications during his career including DMARC Adoptions Among e-Retailers, The eec’s Global Email Marketing Compliance GuideThe Impact of CASL on Email Marketing, and more.  

Matthew Vernhout is speaker of the following sessions:

Wacarra Yeomans
Wacarra Yeomans

SVP of Agency Services

Wacarra is an expert in creative strategy and user experience in the digital direct marketing channels. She has supported top brands including REI, Verizon Wireless, Rosetta Stone, Amazon, Lego, Make-A-Wish, Disney, The North Face, LinkedIn, and J. Crew, as they navigate today’s dynamic communication landscape. Wacarra’s work consistently boosts marketing program performance through cutting-edge multi-channel strategy and innovative design with an emphasis on strengthening brand-consumer relationships.

Wacarra Yeomans is speaker of the following session:

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