Las Vegas Speakers
When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.
This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.
HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.
Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.
Paul Airy is speaker of the following session:
LoriBeth "LB" Blair is an email geek with years of experience working for two ESPs and her own private deliverability consulting practice. While working for IBM's Watson Campaign Automation, she worked with some of the world's largest brands and one of the 2016 presidential campaigns. She then worked for ClickDimensions, making the jump to deliverability, and helped manage operations for a platform with more than 3,400 customers sending more than 200 million emails a month, before transitioning into her own business.
LoriBeth Blair is speaker of the following session:
Principal Email Deliverability & Industry Relations Manager
Seth has been in the email industry for over a decade now, and loves (almost) nothing more than talking the evolution of deliverability and marketing strategy. He comes to Iterable as the Principal Email Deliverability and Industry Relations Manager by way of consulting services for a major ESP, a SaaS email intelligence company, and managing an email marketing team in ECommerce himself.
Seth Charles is speaker of the following session:
Scott Cohen is a proven email marketing veteran with 15 years of experience as both a brand-side marketer and an email marketing agency executive. As CRM and Email Marketing Manager at 1-800 Contacts, Scott brings both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution. When not working, Scott is a devoted father and husband, classic rock and '80s power ballad junkie, and sports fanatic.
Scott Cohen is moderator of the following session:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
David Daniels is speaker of the following session:
Evan has been neck deep in email design for the last decade or so as the head email nerd at Lucky Red Pixel, a highly-rated email design agency based in central Florida. He is also Lead Designer at Red Pill Email, and works regularly with agencies and companies large & small to improve their production & look. He loves to talk about email strategy & design and regularly gives talks on how awesome email marketing is, and how you can do it better.
Evan Diaz is speaker of the following session:
Founder and Chief Strategist
Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne and Email Optimization Shop help clients make their email marketing initiatives more effective and more profitable.
Jeanne has worked with some great organizations over the years, including AARP, Hasbro, National Education Association (NEA), Network Solutions, Scholastic, UPS, U.S. General Services Administration, Verizon, Vocus and WeightWatchers.
Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor teaching digital marketing in the Masters Program at Georgetown University.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group.
Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Jeanne Jennings is speaker of the following sessions:
Co-Founder & Chief Strategist
Andrew Kordek has spent 20 years in email marketing, both on the client and agency side. He has worked on and with some of the largest and most complex email programs in the world to help maximize ROI. A data-driven and innovative marketer, Andrew advocates for the subscriber and provides valuable insight for long-term success in email marketing. He currently acts as the Chief Strategist at Trendline Interactive, a full-service email marketing agency with over 100 employees and many clients across the globe. He currently lives in Chicago with his lovely wife, his teenage son and his dog Lumpy. He is the only employee at Trendline with a license plate that says EMAIL.
Andrew Kordek is speaker of the following session:
Chief Executive Officer
Geoff Linton is the CEO & Founder of Inbox Marketer and a data-driven marketing expert with more than 25 years of applied experience in both client and agency roles. He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology. Geoff is also actively involved in the marketing industry as a speaker, author and association member. Over the last decade Geoff has been actively involved in numerous industry associations and he loves a challenge. Geoff holds both a P.Eng and MBA from Queen’s University in Canada.
Geoff Linton is speaker of the following session:
Vice President, Digital Communications & Engagement
Genevieve Longtin is a passionate, successful, decades-long veteran of the email industry, currently the Director of Email and Engagement for Sharecare. Genevieve has an innate talent for leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 99% inboxing rates, and contribute more than 75% of return user engagement from the more than billion emails sent each year. Building lifecycle programs and cross-channel customer journeys, Genevieve mines data to prove out the efficacy of email programs at building brands, driving conversions, and delighting users.
Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology. Her passion for service inspires her free time, and Genevieve has spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center. Married for over 20 years, Genevieve lives in sunny California with her husband and son.
Genevieve Longtin is speaker of the following session:
Senior Email Marketing Strategist
Laura Madden is a Senior Email Marketing Strategist at DEG, a full-service digital marketing agency based in Overland Park, KS. Laura began her digital career on the client site, working with e-commerce business at Staples Promotional Products and Helzberg Diamonds. She now applies her over ten years of digital marketing experience guiding clients like Hallmark Baby, LVMH, Gold’s Gym and Design Within Reach in their CRM and relationship marketing efforts. In her free time, Laura enjoys being a Wish Granter for Make-A-Wish, watching pretty much anything on Bravo, and kicking butt every morning in Cardio Kickboxing and Bootcamp.
Laura Madden is speaker of the following session:
HTML Email Designer & Developer
Kevin Mandeville, LLC
Kevin Mandeville is speaker of the following session:
President & Founder
A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.
Prior to founding Marketing Democracy as a consultancy focused exclusively on the ESP vendor selection process, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.
In addition to his role at Marketing Democracy, Chris also serves on the Board of Directors for eDatasource, a marketing technology company that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the email marketing community.
Additionally he is a regular columnist on email marketing and the RFP process, and is an advisor to several emerging marketing technology companies including AudiencePoint and CertainSource. He holds a BA from Dartmouth College.
Christopher Marriott is speaker of the following session:
Program Director, Marketing Research
McDonald’s role at IBM is to produce research-based thought leadership content and educate marketers and agency executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 350 presentations and webinars around the world. McDonald has more than 30 years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.
Loren McDonald is speaker of the following session:
Ryan Phelan brings nearly two decades of global online marketing experience focusing on driving GTM strategies for high growth SaaS and Fortune 1000 companies and is currently a Fractional CMO and Consultant. Ryan is a respected thought leader and nationally distinguished speaker with a history of leadership for Adestra, Acxiom, BlueHornet, Sears Holdings, Responsys and infoUSA. Ryan has also developed digital strategies for companies like Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx and others. In 2013 he was named one of the top 30 strategists in online marketing and is the Chairman Emeritus of the EEC Advisory Board.
Ryan Phelan is speaker of the following session:
Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns.
He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky.
He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.
Elliot Ross is speaker of the following session:
Senior Manager, Email Operations
A seasoned Digital Marketer with 20+ years of experience executing marketing strategies in the financial services, pharmaceutical, petrochemical and media industries. My career started on the web side -designing and developing websites – eventually moving into digital campaign management including engagements in SEM and Google PPC. I designed my first email template for a Pharma product launch in China in 2005 but it wasn’t until 2009 before I really started to immerse myself in email marketing – landing my first email marketing role in 2010. Over the last 10 years I have expanded and led teams of Email campaign managers and developers – building out new teams and capabilities along the way. After taking Product ownership of the Chase Marketing Platform – an in-house Email and Ad platform – I had an opportunity to lead a new team in a new industry with Roku – I made the move.
Mark Talley is speaker of the following session:
John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.
John Thies is speaker of the following session:
John Thies is moderator of the following session:
Anne Tomlin is a freelance email developer and the founder of Emails Y'all. Specializing in email development for almost a decade, she has worked with agencies like Trendline Interactive and Rebel, and such brands as Famous Footwear, HomeAway, and Fracture. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y'all based on the principle that everyone deserves an excellent rendering regardless of their chosen client.
Anne Tomlin is speaker of the following session:
Director Privacy & Industry Relations
Matthew Vernhout is the Director of Privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's (eec) Advocacy Subcommittee, and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net. Matthew has contributed to several benchmark publications during his career including DMARC Adoptions Among e-Retailers, The eec’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and more.
Matthew Vernhout is speaker of the following sessions: