May 16-17, 2018 • LAS VEGAS, USA

Las Vegas Speakers

Paul Airy
Paul Airy

Email Designer and Developer

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Paul Airy is speaker of the following session:

Shannon Bagdigian
Shannon Bagdigian

Email Marketing Strategist

I have been in the marketing industry for over 15 years. I started out as a graphic designer, moved on to be a product creative manager, then worked as a product marketing manager before ultimately finding my career home in email marketing in February of 2015.

Currently I am employed as an Email Marketing Strategist for Stanley Black&Decker in their Global Tools and Storage division, managing emails for the STANLEY, DEWALT, LENOX, IRWIN and hilmor brands.

Shannon Bagdigian is speaker of the following session:

David Baker
David Baker

Former Co-founder

Cordial

David Baker is the former founder and Chief Operating Officer at Cordial a next-generation email company, leveraging real-time data.   He is highly recognized in the digital marketing industry for his lifelong contributions as a thought leader, business leader and evangelist in the space.   Often referred to as one of the father's of the email industry, he is a unique blend of direct marketer with time spent with American Airlines and Franklin Covey, led growth groups at some of the largest data and agencies  (Targetbase, Agency.com, Razorfish and lets database and addressable advertising product lines at Acxiom.   He's worked with hundreds of enterprise brands driving digital strategy, growth and scaling digital marketing operations, spanning most industries you can think of and some you can't.  His commitment to the industry was recognized by Direct Marketing Association in 2016 as he was selected as Thought Leader of the years.. He's one of a handful of life-long contributors to MediaPost and has served over the years on most industry certification, compliance, and technology councils that drive the email industry. 

Joel Book
Joel Book

Strategic Advisor and Speaker on Digital Marketing and Customer Experience

Joel Book is one of the industry's strategists on digital marketing and customer experience.  His career spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management. He has helped hundreds of companies – large and small – learn how to successfully use data, content and digital technology to acquire, serve and retain customers.

Most recently, Book was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud and co-host of The Marketing Cloudcast, which was awarded the #1 Marketing Podcast for 2016 by the Content Marketing Institute. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget which was acquired by Salesforce in 2013 for $2.5 billion dollars.

Joel is a popular keynote speaker because he packs his presentations with useful insight and best-in-class examples of smart and successful digital marketing. This is one of the reasons that – for three consecutive years – Joel has been recognized as one of “50 Marketing Thought Leaders over 50” by Brand Quarterly Magazine. 

Joel Book is speaker of the following session:

Chester Bullock
Chester Bullock

Vice President of Solutions Consulting

Chester Bullock is the Vice President of Solutions Consulting for Trendline Interactive. With a degree in business from Embry-Riddle Aeronautical University, he fulfills this role by drawing upon his 20 years of Internet technology and marketing experience, including the last 10 in email and social media marketing specifically. His career includes notable brand side stops, including AAA and Ticketmaster.  At AAA, Chester was responsible for the email marketing programs of AAA clubs in 6 states. During this time, he became intimately familiar with the Salesforce Marketing Cloud (then known as ExactTarget). While at Ticketmaster, he was responsible for assisting theatres, community arts organizations, and collegiate and professional sports programs in selling more tickets through email. This was achieved through combining traditional email marketing principles,  the rich customer data available to Ticketmaster clients, and technology advances in the ticketing world.

In the fall of 2017, his deep experience in the Salesforce Marketing Cloud culminated in the release of Salesforce Marketing Cloud for Dummies, published by Wiley as part of the long-running Dummies series. Co-authored with Trendline Interactive’s Senior Solutions Architect, Mark Pollard, the book is meant for users of all experience levels, and serves as a convenient reference for the powerful Salesforce Marketing Cloud.
Chester lives in the Denver area with his wife and has two kids at home. He tries to take advantage of the Colorado mountains every chance he gets, through skiing, hiking, camping, and photography. He has been known to take a client call from the side of a mountain.

Chester Bullock is speaker of the following session:

Jonathan Chinchilla
Jonathan Chinchilla

UX Engineer | Email Developer

Jonathan is an email developer at Nest/Alphabet where he and the team focus on making simple, human, and delightful things. This includes building interactive emails to provide a unique and enhanced email experience to their users. Working closely with designers, developers, and test engineers through a defined workflow and framework, they are able to shift the focus from the product to the user. This in turn allows for research, and client testing for the purpose of pushing the envelope and leveraging what is possible in email with today’s web technologies.

Prior to Nest, Jonathan helped build some of the early emails for Google Shopping Express, and bring a mobile experience to emails for Google My Business, and Google Play.

He lives with his wife and 2 year old daughter in San Francisco, Ca.

Jonathan Chinchilla is speaker of the following session:

James Einspahr
James Einspahr

Digital Creative Director, eCommerce Design & Implementation Consultant

James has over 15 years of professional design experience with a primary focus in interactive and commerce.

Having worked alone, within teams, and currently leading Furniture Row's Digital Team James has a wide range of knowledge and experience that allows him to perform in the many roles necessary to create engaging and successful solutions for creative problems.

After doing a stint working on interactive television for Turner Media Group and DISH Network, James joined Furniture Row's Marcom department and quickly rose to lead the Digital Creative Team which he brought to all new heights.  James and his team were responsible for many first to live applications within the eCommerce space.  These applications incorporated elements which today are ever-present but were non-existent at the time, like a suite of responsive ATG Oracle eCommerce sites while working with companies like Bazaarvoice and Adobe's Scene7 to achieve their first ever responsive implementations.

Today, James's team at Furniture Row is responsible for everything from production to final creative that drives multiple websites, brands, and Furniture Row owned companies. This work requires oversight of everything from photography studios, retouching, production, development and more. While Furniture Row doesn't share financials as company policy James' work is responsible for year over year increases that would make any creative team successful.

In James's free time he coaches youth boys lacrosse and has been doing so for nearly 15 years. He, his wife, and young daughter live in sunny Colorado so when he isn't riding cross country or around town on his Harley, he also loves to spend time outdoors with his camera or getting time on the slopes.

James Einspahr is speaker of the following session:

Cher Fuller
Cher Fuller

Senior Digital Strategist

Cher has lead the strategic efforts to launch and sustain the email program for Taco Bell.  By pairing data analytics and strategic foresight, her team has revolutionized the way millennials interact with email.

Suzanne Graham
Suzanne Graham

Director of Digital Member Experience

Suzanne Graham is the Director of Email Channel Operations at AARP, the nation's largest nonprofit, nonpartisan organization.  AARP has a membership of nearly 38 million that helps that helps people 50 and older improve the quality of their lives.

Suzanne is responsible for managing the process and infrastructure to support over 1B emails per year, supported by leading technology. AARP boasts an inbox placement rate that is the envy of the industry, and is a leader in adopting new technology and managing complex campaigns.  A trained innovation champion, Suzanne describes herself as a digital disrupter and is constantly seeing ways to improve the member experience. In her spare time she co-leads an employee resource group, "Corporate Fitness".

Prior to joining AARP, Suzanne had over 20 years of experience in marketing across the tech sector including BroadSoft, AOL, Network Solutions, Qwest Communications and MCI.  In addition to email channel management, her roles have ranged from brand, to product marketing, business development, online marketing and website development. 

Alyssa Jarrett
Alyssa Jarrett

Senior Content Marketing Manager

Alyssa Jarrett is the Sr. Content Marketing Manager at Iterable, where she specializes in creating data-driven content to educate B2C growth marketers on how to develop world-class, omni-channel campaigns. She has previously served in marketing roles for companies in SaaS and big data, including Ripple, Objectivity, Splice Machine and Cray. Alyssa holds an M.A. in Mass Communication and Journalism from California State University, Fresno.

Alyssa Jarrett is speaker of the following session:

Jeanne Jennings
Jeanne Jennings

Partner

Jeanne Jennings is a consultant who helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable. She is a Partner with CohereOne, a full-service direct and digital marketing agency.

Jeanne is a recognized expert in the email marketing world. Along with being a sought-after speaker and author, recent industry accolades include being named one of the:

  • 25 Top Email Marketing Influencers You Need to Follow (Campaign Monitor)
  • Top Email Marketing Leaders to Follow (Worldata)
  • Top Email Marketing + Design Thought Leaders on Twitter (Litmus)
  • World's Top 50 Email Marketing Influencers (Cision)

Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe's Business Services Group in the late 1980s. For more than 16 years Jeanne has been focused primarily on email marketing, beginning in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country's largest B2B publisher. She also has extensive experience in all aspects of digital marketing and outreach.

Jeanne's direct response approach to digital marketing strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include AARP, Hasbro, National Education Association, Synchrony Financial and Verizon.

Jeanne is on the board of directors of the Email Experience Council, the Direct Marketing Association's email marketing special interest group.

Since 2001 she has written a regular column on Email Marketing (it's published every other Monday) for ClickZ.com. She is also a regular contributor to the CohereOne blog, the More Effective Digital Marketing blog, the Only Influencers blog and the Pinpointe blog. Her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint.

Jeanne is a sought-after speaker on email marketing issues for industry conferences and workshops. She developed and taught MarketingSherpa's Full Day Email Marketing Training Workshops throughout Canada, Germany and the United States in 2010-2011.

She's based in Washington, DC and is an avid hockey fan (Let's Go Caps!).

Jeanne Jennings is speaker of the following session:

Greg Kraios
Greg Kraios

CEO/Founder

Greg Kraios is a hardcore email nerd and the Founder/CEO of 250ok, a leader in email analytics and deliverability.  Before 250ok, Greg served as the ISP relations manager at ExactTarget and provided deliverability consulting to a variety of senders including Angie's List, Aprimo and PopularMedia.


Greg Kraios is speaker of the following sessions:

Jen Lazarus
Jen Lazarus

President

A serial entrepreneur and digital marketing veteran with over 20 years of experience, Jennifer Lazarus is a principal of LazBro, a Zen1210 company. In her role as President, she manages the daily operations of an award-winning marketing automation consultancy where she has spearheaded innovative solutions for prestigious brands such as Mattel, Physicians Formula and Little Tikes.  In addition, she oversees product development of Email Playground, a SaaS marketing automation solution serving clients such as Ticketmaster, Leukemia & Lymphoma Society and Thrivent Financial. She is also the Executive Sponsor of LazBro's relationship with IBM and the driving force behind LazBro's reseller and ISV partnerships with IBM.
 
Prior to LazBro, Lazarus was SVP of Digital Marketing at TargetCast where she oversaw digital marketing for clients such as Expedia.comhotels.com, Sun-Maid and TIAA-CREF.  While VP at infuz, she founded the media department; launching brands for clients Brown Forman and Purina. Beginning her career at Nevins Marketing on the Coca-Cola Account, she has held positions at Cox Newspapers and Response Media working on the Procter & Gamble, Casio and Unilever accounts.
 
A digital leader, Lazarus developed the 4Es methodology for measuring effective campaigns.  She is a former President of the Gateway Interactive Marketing Association.  She has served on committees for the Association for Downloadable Media, the AAAAs, and is a contributor to iMediaConnection.com and OnlyInfluencers.com.

Information about Jen Lazarus's session will follow soon.

Allan Levy
Allan Levy

CEO

Allan is a serial entrepreneur with extensive experience building and managing companies. Starting SellUP in
2007 and acquiring Alchemy Worx in 2007, his vision is  to help ecommerce and enterprise companies  maximize their return on retention through smart data analytics and continuous testing. Allan sits on several nonprofit boards, primarily focusing on education and entrepreneurship.

Allan Levy is speaker of the following sessions:

Geoff Linton
Geoff Linton

Chief Executive Officer

Geoff Linton is the CEO & Founder of Inbox Marketer and a data-driven marketing expert with more than 25 years of applied experience in both client and agency roles. He has worked in many industry sectors, including financial services, telecommunications, consumer packaged goods, technology, manufacturing, and professional service businesses. For the past 13 years at Inbox Marketer, Geoff has guided clients in digital messaging strategy and analytics. Geoff was previously an Associate Director for Air Miles (LoyaltyOne) and he was a Marketing Professor at Conestoga College of Applied Arts & Technology. Geoff is also actively involved in the marketing industry as a speaker, author and association member. Over the last decade Geoff has been actively involved in numerous industry associations and he loves a challenge. Geoff holds both a P.Eng and MBA from Queen’s University in Canada.

Genevieve Longtin
Genevieve Longtin

Director of Email Marketing & Engagement

Genevieve Longtin is a passionate, successful, decades-long veteran of the email industry, currently the Director of Email and Engagement for Sharecare.  Genevieve has an innate talent for leading cross-functional engagement teams as they innovate and refine programs that currently provide double digit ROIs, industry-leading 99% inboxing rates, and contribute more than 75% of return user engagement from the more than billion emails sent each year.  Building lifecycle programs and cross-channel customer journeys, Genevieve mines data to prove out the efficacy of email programs at building brands, driving conversions, and delighting users.

Genevieve graduated summa cum laude from Regis College with a degree in Political Science and History, and minors in International Relations, Biochemistry, and Sociology.  Her passion for service inspires her free time, and Genevieve has spent more than ten years as a volunteer victim advocate with her local battered women and rape crisis center.  Married for over 20 years, Genevieve lives in sunny California with her husband and son.

Genevieve Longtin is speaker of the following session:

Laura Madden
Laura Madden

Senior Email Marketing Strategist

Laura Madden is a Senior Email Marketing Strategist at DEG, a full-service digital marketing agency based in Overland Park, KS. Laura began her digital career on the client site, working with e-commerce business at Staples Promotional Products and Helzberg Diamonds. She now applies her over ten years of digital marketing experience guiding clients like Hallmark Baby, LVMH, Gold’s Gym and Design Within Reach in their CRM and relationship marketing efforts. In her free time, Laura enjoys being a Wish Granter for Make-A-Wish, watching pretty much anything on Bravo, and kicking butt every morning in Cardio Kickboxing and Bootcamp.

Christopher Marriott
Christopher Marriott

CMO

Chris is an experienced digital marketing executive with a focus on creating data-driven experiences for customers of leading Brands. He has been in the email marketing space since 2004, and is a leader in efforts to integrate email with other digital channels.

As CMO of CertainSource, the world's leading provider of high-performing, new-to-file email subscribers, Chris bring years of email marketing experience to help marketing clients connect with the right marketing technology solutions.  He also runs Marketing Democracy, an email consultancy focused on advising Fortune 500 companies through the email services provider (ESP) RFP process.  Chris is on the Board of eDataSource, the leading global provider of performance insight and analysis for email marketing, inbox delivery and eCommerce activities, and on the Advisory Board of AudiencePoint, whose STO solutions help email marketers pinpoint the best time to connect with each individual in their list.

Christopher Marriott is speaker of the following session:

Bill McCloskey
Bill McCloskey

Founder

Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.

in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.

Bill McCloskey is speaker of the following sessions:

Bill McCloskey is moderator of the following session:

Hannah Methvin
Hannah Methvin

Senior Email Marketing Specialist

Hannah Methvin is the B2B Senior Email Specialist at WeddingWire, the leading technology marketplace serving the $100 billion wedding industry. She leads the B2B email communication/technology strategy and strives to send every email with high relevance, high utility and low friction for her subscribers. 

Hannah Methvin is speaker of the following session:

Heidi Olsen
Heidi Olsen

Senior Developer

Heidi Olsen has navigated through the treacherous world of email marketing for the past 8 years. Her goal is to hold email to the same standards as web design. A bonafide #emailgeek, you may find her browsing Twitter, blogs, and Slack channels in search of finding the next email frontier. You can follow her journeys on Twitter at @swisswebmiss.  

Heidi is currently a Senior Developer at eROI, a full-service creative agency in Portland, OR. eROI partners with innovative brands such as Taco Bell, Jack Link's, and Aramark to craft compelling experiences.

Dela Quist
Dela Quist

CEO

Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.

Morgan Stewart
Morgan Stewart

Co-Founder and CEO

Morgan is a recognized thought leader in the email marketing industry. Selected by B2B Magazine as one of four executives in "Who's Who in Email, 2011." Frequently cited in eMarketer, MarketingCharts, and MarketingProfs, Morgan has also been featured in national publications including Fortune, Forbes, Newsweek, and Mashable.

Prior to Trendline Interactive, he spent six years with ExactTarget (Salesforce Marketing Cloud), where he led primary research, and launched their strategic services practice. His focus is on developing complex analytic and technical marketing solutions that drive a high return on investment for clients.

Morgan completed his undergraduate degree at the University of California, Berkeley and attended graduate school at the University of Texas at Austin.

Morgan Stewart is speaker of the following session:

Karen Talavera
Karen Talavera

President and Founder

Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, speaker and professional educator with 20 years' experience in data-driven digital marketing. 

She pioneered email marketing professional education for the DMA and today boasts nearly 20 years teaching and training for leading associations such as the ANA, eConsultancy and MarketingProfs as well as private clients. Since 2014 Karen has been actively involved in shaping the email marketing industry as a board member of the Email Experience Council. She also sits on the advisory boards of marketing data insight company Yeti Data and nonprofit Cause for Awareness.

Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, SPG, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.

Anita Taylor
Anita Taylor

Senior Product Marketing Manager

Stack Overflow

Anita Taylor is a seasoned marketer with a knack for leading martech implementations. She worked hand-in-hand with engineers to deliver a flawless Iterable launch and campaigns that move metrics.

Anita Taylor is speaker of the following session:

John Thies
John Thies

Co-Founder

John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. He resides in Denver, Colorado with his wife and son. His career passion is helping marketers send perfect emails. When he isn’t working he’s either on the golf course or snowboarding in the fresh Colorado powder. Twitter: @johnethies

John Thies is speaker of the following session:

John Thies is moderator of the following session:

Tyler Thompson
Tyler Thompson

Senior Specialist, Client Communications

Tyler Thompson is program manager for the cross-channel marketing team at Banfield Pet Hospital, the largest veterinary practice in the world. He is responsible for all communications delivered via email, text message and direct mail to Banfield’s 2.5 million clients. Key programs include appointment communications and service reminders designed to integrate seamlessly with hospital operations in more than 1,000 locations nation-wide. Tyler lives in Portland, OR with his wife, Lauren, and black lab, Leo.

Matthew Vernhout
Matthew Vernhout

Director Privacy & Industry Relations

Matthew Vernhout is the Director of Privacy at 250ok and is a Certified International Privacy Professional (Canada) with nearly two decades of experience in email marketing. He actively shares his expertise on industry trends, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's (eec) Advocacy Subcommittee, and senior administrator of the Email Marketing Gurus group. He is a trusted industry thought-leader, speaking frequently at email marketing and technology conferences around the globe, and maintaining his celebrated blog, EmailKarma.net. Matthew has contributed to several benchmark publications during his career including DMARC Adoptions Among e-Retailers, The eec’s Global Email Marketing Compliance GuideThe Impact of CASL on Email Marketing, and more.  

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