May 16-17, 2018 • LAS VEGAS, USA

2017 Las Vegas Speakers

Paul Airy
Paul Airy

Email Designer and Developer

Beyond the Envelope

When it comes to email, there’s nothing Paul’s more passionate about, than delivering the best possible experience a subscriber can enjoy through their email client.

This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.

HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015.

Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.

Information about Paul Airy's session will follow soon.

Jessica Best
Jessica Best

Director of Data-Driven Marketing

Barkley

Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She's stimulated ROI in customer- and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Associated Wholesale Grocers, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more.

As an evangelist, Jessica also spread the good word of great email marketing from the stage. Since 2012, she's lead trainings and spoken in front of audiences from dozens to over 300 from Las Vegas to New York City to SXSW Interactive in Austin in 2013. Her passions include good food, good people, and great email marketing.

Information about Jessica Best's session will follow soon.

Brian Campbell
Brian Campbell

Email/CRM Automation & Product

Overstock.com

Bio is forthcoming.

Information about Brian Campbell's session will follow soon.

Jen Capstraw
Jen Capstraw

Business Consultant & Co-founder/Board Member

Jen Capstraw leverages a multifaceted background and first-hand experience to deliver email-centric marketing strategy that delivers meaningful decreases in acquisition costs along with boosts in conversion rates and campaign ROI. Jen is currently a Consultant at Adobe where she is a subject matter expert on email marketing, personalization, and cross-channel strategy. In 2016, Jen co-founded Women of Email, an association aimed
at promoting leadership and cultivating professional growth among women in the email space. WoE boasts roughly 600 members to date. Follow Jen at @jencapstraw and Women of Email at @womenofemail.

Information about Jen Capstraw's session will follow soon.

Jonathan Chinchilla
Jonathan Chinchilla

UX Engineer | Email Developer

Nest | Alphabet

Jonathan is an email developer at Nest where he and the team focus on making simple, human, and delightful things. This includes building interactive emails to provide a unique and enhanced email experience to their users. Working closely with designers, developers, and test engineers through a defined workflow and framework, they are able to shift the focus from the product to the user. This in turn allows for research, and client testing for the purpose of pushing the envelope and leveraging what is possible in email with today’s web technologies.

Prior to Nest, Jonathan helped build some of the early emails for Google Shopping Express, and bring a mobile experience to emails for Google My Business, and Google Play.

He lives with his wife and 2 year old daughter in San Francisco, Ca.

Information about Jonathan Chinchilla's session will follow soon.

Sue Cho
Sue Cho

Director of Email

Autolist

Sue has been in the email industry since 2009, focusing on e-commerce consumer marketing. As a self-proclaimed #emailgeek, she will indulge in conversations about open rates and attribution models.
Mostly working as an email team of one, she’s managed and grown programs for companies like The Honest Company, Dollar Shave Club and Hollar. She is currently at Autolist as the Director of Email to build and grow
out their email program to help deliver a more modern and personalized experience for car buying. Sue has been quoted in publications such as Digiday and Internet Retailer and has spoken as a panelist, moderator and case study presenter at the Email Insider Summit, Mobile Moments SF. She is also a Charter member of Women of Email and will be serving as a mentor for public speaking as a part of their mentorship program.

Information about Sue Cho's session will follow soon.

Lori Clure
Lori Clure

President

Lori is a skilled marketer with over 15 years of experience in all facets of direct marketing from traditional channels such as direct mail and telemarketing to digital acquisition. As President of CertainSource she is excited about working with clients to build highly engaged email subscriber databases. Utilizing technology, strategy and marketing expertise Lori is happy to have a hand in the digital acquisition success of CertainSource’s clients.

Prior to joining CertainSource, Lori worked at Affinion Group, a leader in loyalty solutions, where she
developed key fundamentals of marketing including testing, strategy, creative, product development and client management.

Lori has had the privilege of working with clients such as Proactiv, Lancôme, Citibank, Fandango, 1-800 Flowers, Gerber and Priceline.com.

CertainSource is on the forefront of bringing transparency to subscriber acquisition, helping clients optimize for quality and a stronger revenue return. Lori is pleased to be part of the leadership team driving this product in the marketplace.

Information about Lori Clure's session will follow soon.

David Daniels
David Daniels

CEO & Founder

As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.

Information about David Daniels's session will follow soon.

George DiGuido
George DiGuido

Head of Email Strategy

About.com

George DiGuido is Head of Email Strategy for About.com. About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire and its namesake About.com, we help millions of monthly users answer questions, solve problems, learn something new and find inspiration on topics they deeply care about. Prior to About.com Mr. DiGuido served as the Head of Email Marketing at Airbnb, a trusted community marketplace for people to list, discover, and book unique spaces around the world – online or from a mobile phone. George has also held roles in product development and campaign services at leading email service providers Zeta Interactive and Epsilon Interactive working with key accounts such as Capital One, Chase, GlaxoSmithKline and others. George holds a B.A. in Business Administration from Villanova University with majors in Management Information Systems and Marketing.

Information about George DiGuido's session will follow soon.

Nicholas Einstein
Nicholas Einstein

VP of Research + Principal Analyst

Nick has spent the past twenty years helping some of America's top brands and agencies use data to make better decisions.
He spent nearly ten years running Email Strategy & Deliverability for several Email Service Providers, and has led Customer Success, Analytics, and 'Labs' teams for leading SaaS companies in San Francisco and Silicon Valley. Nick has earned a reputation for driving growth through extraordinary marketing and management.
He is a recognized expert in omnichannel digital marketing and currently serves as a Vice President & Principal Analyst with The Relevancy Group, covering email, social and mobile marketing.
You can reach him via email here, and on Twitter @OtherEinstein.

Information about Nicholas Einstein's session will follow soon.

Jessie Greger
Jessie Greger

Head of Relationship Marketing

Smule, Inc.

Jessie is Head of Relationship Marketing for Smule, Inc, a mobile app company working to connect the world through music. Having "worn a lot of hats" at small startups like Homejoy and Hired, she is the definition of full-stack marketer: from coding emails, mapping customer lifecycles, writing copy, and building CRM databases, she loves every opportunity to get scrappy and creative. Before transitioning to the "move fast and break things" world of tech startups in San Francisco, she began her career in non-profits, engaging Zoo and Aquarium visitors to connect to wildlife conservation and endangered species protection.

Handling everything from a local email audience of 20k zoo members to a worldwide user base of 300 million, Jessie has spent the past ten years building email marketing and lifecycle programs from the ground up with whatever resources are available. She believes the lifecycle of every customer should focus from moving a customer from transactional conversions to philosophical connection, no matter if the product is a singing app, a housecleaning service, or a baby panda.

Information about Jessie Greger's session will follow soon.

Chris Jenner
Chris Jenner

Vice President Email Marketing

Caesars Entertainment

When you think of Chris Jenner, you probably picture the “mom-ager,” right? Perhaps it's time you become acquainted with the other Chris Jenner. Like the head of the Kardashian clan, this Chris Jenner knows a thing or two about digital marketing strategy - especially when it comes to email.

Chris has been a leader in the email and digital marketing space since the late 1990s. He built Hilton Worldwide’s email marketing division from scratch and has recently rebuilt Caesars Entertainment’s email marketing division into an industry leading team. Between managing web content, SEO/SEM and building email marketing capabilities, strategies and divisions, Chris enjoys spending time with his wife (who happens to lead the digital marketing division for a major healthcare company), travelling the world and going to as many amazing concerts as possible.

Information about Chris Jenner's session will follow soon.

Jeanne Jennings
Jeanne Jennings

Partner

Jeanne Jennings is a consultant who helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable. She is a Partner with CohereOne, a full-service direct and digital marketing agency.

Jeanne is a recognized expert in the email marketing world. Along with being a sought-after speaker and author, recent industry accolades include being named one of the:

  • 25 Top Email Marketing Influencers You Need to Follow (Campaign Monitor)
  • Top Email Marketing Leaders to Follow (Worldata)
  • Top Email Marketing + Design Thought Leaders on Twitter (Litmus)
  • World's Top 50 Email Marketing Influencers (Cision)

Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe's Business Services Group in the late 1980s. For more than 16 years Jeanne has been focused primarily on email marketing, beginning in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country's largest B2B publisher. She also has extensive experience in all aspects of digital marketing and outreach.

Jeanne's direct response approach to digital marketing strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include AARP, Hasbro, National Education Association, Synchrony Financial and Verizon.

Jeanne is on the board of directors of the Email Experience Council, the Direct Marketing Association's email marketing special interest group.

Since 2001 she has written a regular column on Email Marketing (it's published every other Monday) for ClickZ.com. She is also a regular contributor to the CohereOne blog, the More Effective Digital Marketing blog, the Only Influencers blog and the Pinpointe blog. Her book, The Email Marketing Kit: The Ultimate Email Marketer's Bible, was published by SitePoint.

Jeanne is a sought-after speaker on email marketing issues for industry conferences and workshops. She developed and taught MarketingSherpa's Full Day Email Marketing Training Workshops throughout Canada, Germany and the United States in 2010-2011.

She's based in Washington, DC and is an avid hockey fan (Let's Go Caps!).

Information about Jeanne Jennings's session will follow soon.

Eric Johnson
Eric Johnson

Chief of Email Deliverability

GoDaddy Email Marketing

A seasoned expert in email abuse and authentication, Eric Johnson currently oversees all email deliverability and compliance operations for GoDaddy Email Marketing. That includes all email communications from GoDaddy transactional and marketing platforms as well as other GoDaddy applications, and thousands of GoDaddy customers. He has also served as product manager for GoDaddy’s email service provider product. Right now, he’s managing GoDaddy’s API-accessible email engine project as it evolves from the ground up.

Information about Eric Johnson's session will follow soon.

Kevin Kao
Kevin Kao

‎Sr. Manager, Email Marketing

The New York Times

Kevin Kao currently oversees email marketing for subscription acquisition and provides thought leadership on channel improvement at The New York Times. Prior to NYT, Kevin served as the internal email expert at SiriusXM Satellite Radio - guiding email operations, design & coding, deliverability, and more. He started his career at CheetahMail (now Experian Marketing Services), supporting companies such as American Eagle Outfitters, Vistaprint, H&R Block, Smithsonian, etc. Kevin graduated from Binghamton University with a B.S. in Business Management, with concentrations in Management Information Systems and Leadership.

Information about Kevin Kao's session will follow soon.

Sam Lewis
Sam Lewis

VP of TechnologyLazBro, Inc.

Sam joined LazBro in 2009 as VP of Technnology. His primary responsibilities include strategic planning, product development and implementation of Email Playground. This also includes overseeing and managing the development of all underlying tools and functionality that power LazBro’s client websites, managing the database structure, implementing all designs for the frontend user interface and configuring and maintaining all server infrastructure.

With over 20 years experience in web development, Sam has been involved in developing countless
web sites and web applications. With extensive experience with PHP, MySql, HTML5, CSS3, Angular and Javascript including JQuery, Sam combines the backend coding skill, frontend development, database management, and a sense for good design that makes him invaluable to the LazBro team.

Information about Sam Lewis's session will follow soon.

Christopher Marriott
Christopher Marriott

President & Founder

Marketing Democracy

Chris is an experienced digital marketing executive with a focus on creating data-driven experiences for customers of leading Brands. He has been in the email marketing space since 2004, and is a leader in efforts to integrate email with other digital channels.

He is the President and Founder of Marketing Democracy, LLC. Marketing Democracy provides email marketers with a range of consulting services around vendor selection (RFPs), vendor migration, and email marketing optimization. Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to bid every year, the Marketing Democracy has unparalleled insight into the pricing models and services quality of the leading enterprise email and multichannel service providers.

In addition to this role, Chris sits on the Board of Directors for eDataSource, a marketing services company that collects, analyzes, organizes and archives millions of marketing messages, providing competitive intelligence and analytics to the email marketing community. He also remains a consultant to a variety of fast-growing companies, including AuthorBee, a patent-pending social writing platform.

Information about Christopher Marriott's session will follow soon.

Bill McCloskey
Bill McCloskey

Founder

Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.

in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.

Information about Bill McCloskey's session will follow soon.

Erin McDonald
Erin McDonald

Email Marketing Associate

The Clorox Company

Erin McDonald is an Email Marketing Associate at The Clorox Company where she oversees email deployment, database management and reporting for 15 Clorox brands. Erin also conducts multivariate website testing using Optimizely. She began her career interning at Alchemy Worx in London. There she helped manage the agency's newsletter and produced email reports for multiple international clients. Erin has a BA in Business Administration with a concentration in Marketing from Saint Mary's College of California.

Information about Erin McDonald's session will follow soon.

Loren McDonald
Loren McDonald

Marketing Evangelist

IBM Watson Marketing

McDonald’s role at IBM is to educate marketers and executives on digital marketingbest practices and emerging trends. He has written more than 500 articles anddelivered more than 300 webinars and presentations around the world. McDonaldhas 30+ years of experience as a consultant, marketing executive and thought leaderat companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpopand IBM. He was named Marketing Executive of the Year in 2005 by the AmericanBusiness Awards and 2011 Marketer of the Year, by the Email Evolution Council(division of the DMA).

Information about Loren McDonald's session will follow soon.

Jeanniey Mullen
Jeanniey Mullen

Partner, Global Marketing Leader, Innovation

Mercer

Bio is forthcoming.

Information about Jeanniey Mullen's session will follow soon.

Allen Nance
Allen Nance

Emarsys North America, Inc.

You should know a few things before reading further. I am an entrepreneur first, and an investor second. I surf, I box, I blog, I am a technology fanatic. I don’t have a filter on my mouth, and I am not working on it. I have had opportunities that don’t matter, such as the being mentioned the prerequisite amount of times in the paper, or listed in the most this, or the youngest that. I have also had opportunities that do matter, like having amazing mentors and working with crazy smart team members. I am the first person in my family to attend college, so I am especially proud of my education.

Information about Allen Nance's session will follow soon.

Reed Pankratz
Reed Pankratz

Sr. Digital Strategist

Finish Line

Connect, engage, and inspire—that is the goal every brand has when telling their story. In order to achieve that goal, the brand story and customer experience have to be cohesive across all customer touch points. From the audiences' desktop, tablet or phone, all the way to interactions with in-store advocates, a brand should be telling the ultimate story in customer experience. It's my job to help make sure that happens.

Currently, I am the Sr. Digital Strategist at Finish Line, working with some of the largest retailers in the footwear, apparel, and accessories industry. I have a keen focus on email marketing, retargeting, reengagement, and acquisition in my current role.

Previously I have held roles in email, inbound, and social media marketing, gaining valuable experiences working with marketing automation software and also working with other large CPG clients.
Outside of the office I serve and volunteer for several organizations that have played a great role in my person and professional development.

Information about Reed Pankratz's session will follow soon.

Kath Pay
Kath Pay

CEO & Founder

Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Information about Kath Pay's session will follow soon.

Chuck Schroeder
Chuck Schroeder

Email Product Development Manager

Hyatt Hotels

Chuck has over fifteen years of experience in direct marketing, with the last eight focused on email. He has worked in B2C, B2B and the service side for Hyatt, Discover, Paychex and Experian. As the Email Product Development Manager at Hyatt, his main responsibilities are ensuring the ESP and internal systems are working together and looking for ways to improve the email product as a whole. He also is involved in the strategy and execution of loyalty, non-loyalty and transactional programs.

Information about Chuck Schroeder's session will follow soon.

Libby Snead
Libby Snead

Manager, Email Programs

Classmates.com

Libby Snead is the Manager, Email Programs at PeopleConnect, the parent company of Classmates.com and Intelius.com. Prior to her time here, she was involved with marketing programs in a variety of industries, from non-profits to tech startups. During her personal time, she serves on the Board of Directors for the Northwest Avalanche Center and can be frequently found with her young son and husband skiing and hiking throughout the Cascade mountains.

Information about Libby Snead's session will follow soon.

Morgan Stewart
Morgan Stewart

Co-Founder and CEO

Trendline Interactive, Inc.

Morgan is a recognized thought leader in the email marketing industry. Selected by B2B Magazine as one of four executives in "Who's Who in Email, 2011." Frequently cited in eMarketer, MarketingCharts, and MarketingProfs, Morgan has also been featured in national publications including Fortune, Forbes, Newsweek, and Mashable.

Prior to Trendline Interactive, he spent six years with ExactTarget (Salesforce Marketing Cloud), where he led primary research, and launched their strategic services practice. His focus is on developing complex analytic and technical marketing solutions that drive a high return on investment for clients.

Morgan completed his undergraduate degree at the University of California, Berkeley and attended graduate school at the University of Texas at Austin.

Information about Morgan Stewart's session will follow soon.

Shilpi Talwar
Shilpi Talwar

Marketing Director - Customer Engagement (CRM) and Loyalty

ShopAtHome.com

Bio is forthcoming.

Information about Shilpi Talwar's session will follow soon.

John Thies
John Thies

Co-Founder

John Thies is the CEO and Co-Founder of Email on Acid, a service that gives email marketers a preview of how their emails are displayed in the most popular email clients and mobile devices. He resides in Denver, Colorado with his wife and son. His career passion is helping marketers send perfect emails. When he isn’t working he’s either on the golf course or snowboarding in the fresh Colorado powder. Twitter: @johnethies

Information about John Thies's session will follow soon.

Tim Watson
Tim Watson

Email Consultant

Tim Watson is an email consultant with 12 years of experience focused entirely on the email channel. He's been honored with a Which Test Won Gold Award and cited as one of the top 50 email marketing influencers. Tim uses an evidence based approach, drilling into data to guide strategy decisions. Through his consulting work he provides advice to brands with individual email volumes ranging between 500K and 25 million emails per month. When not busy improving email marketing programs he trains and speaks internationally, sharing the latest email thinking.

Information about Tim Watson's session will follow soon.

Micaela Wright
Micaela Wright

Senior Marketing Automation Specialist

Lucid Charts

Micaela Wright is a Sr. Marketing Automation Specialist at Lucid Software, makers of Lucidchart, the popular diagramming application used to create compelling and attractive visual communications. Micaela graduated from the University of Texas at Austin with a B.S. in Advertising and has since taken over management of Lucidchart's 9 million+ database, with duties including trial communication, lead generation and nurturing, as well as conference, webinar, and newsletter communications. She's an avid football and tennis fan and enjoys trying new restaurants each weekend.

Information about Micaela Wright's session will follow soon.

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