2016 Las Vegas Speakers
Jaffer is a serial entrepreneur. His first venture began in 1982. With his uncles, Jaffer created one of the first independent home video labels in the country: MPI Home Video. Initially his responsibilities included PR and VP of Sales & Marketing. MPI was responsible for The Superbowl Shuffle, the Beatles' exclusive home video distributor and for seven years the exclusive distributor for ABC News, including Nightline.
In 1991 Jaffer left the family business to found Fusion Fulfillment, a division of Fusion Industries Inc., a video catalog operation he started in 1988 with two childhood friends. Jaffer sold that company in 1995.
That is when Jaffer created Pulse with his sister Anisa Ali and cousin Tom Zegar. Pulse was an infomercial, direct-to-consumer marketing company. They were responsible for some of the top television consumer promotions including: Riverdance, Lord of the Dance and Stomp.
In 1998, Anisa, Tom and Jaffer moved all of their marketing online and created PulseTV.com. From 1998 until 2007, the trio worked on building media assets. Pulse first coupled media sales and e-commerce before using its media exclusively for e-commerce. In 2007 PulseTV began deploying a Deal-of-the-Day via email while using video demonstrations on its landing pages. PulseTV ranks #648 in the Internet Retailer Top 1000 online retailers for North America and has made the Inc. 5000 fastest growing privately held companies for 3 straight years.
Information about Jaffer Ali's session will follow soon.
Founder & CEO
Word to the Wise
Information about Laura Atkins's session will follow soon.
Chief Marketing Officer
Information about Jared Blank's session will follow soon.
Email Marketing Strategy and Training
Girl Scouts of the USA
Information about Kristin Bond's session will follow soon.
Red Pill Email
Active in email marketing since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems. He has been involved in over five dozen ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009 that is and remains the only ESP vendor guide written by an experienced hands-on practitioner providing objective analysis of email vendors' functional capabilities.
Information about John Caldwell's session will follow soon.
Business Consultant & Co-founder/Board Member
Jen Capstraw leverages a multifaceted background and first-hand experience to deliver email-centric marketing strategy that delivers meaningful decreases in acquisition costs along with boosts in conversion rates and campaign ROI. Jen is currently a Consultant at Adobe where she is a subject matter expert on email marketing, personalization, and cross-channel strategy. In 2016, Jen co-founded Women of Email, an association aimed
at promoting leadership and cultivating professional growth among women in the email space. WoE boasts roughly 600 members to date. Follow Jen at @jencapstraw and Women of Email at @womenofemail.
Information about Jen Capstraw's session will follow soon.
Sr. Manager Email Strategy & Innovation
Jared plays an instrumental role at Staples, managing the organizations email strategy and innovation efforts entirely focused on delivering the nirvana of a data-driven, real-time, personalized email program. Spending a decade on the agency side with e-Dialog/eBay and 89 Degrees, Jared helped key clients like Avis Budget Group, Discover Financial Services, Southwest Airlines, and IKEA develop relevant, timely, multi-channel messaging programs.
Information about Jared Chase's session will follow soon.
Chief Marketing Officer
Jordan Cohen is a well-known industry veteran and frequent speaker, author, and media spokesman on a wide variety of digital marketing topics, whose insights have been featured in The New York Times, USA Today and the Wall Street Journal, among other major media outlets. As Chief Marketing Officer for Fluent, the industry's leading customer acquisition platform, he is responsible for all strategic marketing, branding, demand generation, communications, and strategic partnership programs. Cohen played an instrumental role in the Fluent's successful acquisition in late 2015 by IDI, Inc., and has gone on to lead projects spanning from the company's recent rebrand, to its high profile role in the 2016 presidential election cycle.
Prior to joining Fluent, Cohen served as Vice President of Marketing for real-time email technology innovator Movable Ink, where he rapidly established the company as a well-known entity in the email marketing space. Before Movable Ink, Cohen served as Vice President of Business Development for mobile advertising start-up Pontiflex, and earlier in his career, held senior marketing roles at Pivotal Veracity/Unica (now part of IBM), Goodmail Systems, Bigfoot Interactive/Epsilon, and the DMA. Cohen graduated from the University of Michigan, Ann Arbor with a BA in Communication Studies.
Information about Jordan Cohen's session will follow soon.
Head of Email Strategy
George DiGuido is Head of Email Strategy for About.com. About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire and its namesake About.com, we help millions of monthly users answer questions, solve problems, learn something new and find inspiration on topics they deeply care about. Prior to About.com Mr. DiGuido served as the Head of Email Marketing at Airbnb, a trusted community marketplace for people to list, discover, and book unique spaces around the world – online or from a mobile phone. George has also held roles in product development and campaign services at leading email service providers Zeta Interactive and Epsilon Interactive working with key accounts such as Capital One, Chase, GlaxoSmithKline and others. George holds a B.A. in Business Administration from Villanova University with majors in Management Information Systems and Marketing.
Information about George DiGuido's session will follow soon.
Inbox Group, LLC
Information about Christopher Donald's session will follow soon.
Chief Research Officer
Nick is Chief Research Officer of The Relevancy Group. He began his career as a webmaster for a fortune 500 bank and then managed worldwide email marketing operations and customer relationship management for RealNetworks. He subsequently served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP) and then led customer success management, development, implementation, and social marketing teams at several organizations. Nick is a recognized thought leader in the areas of email and online marketing, and received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington.
Information about Nicholas Einstein's session will follow soon.
Consumer Centric Digital Marketer
Skip Fidura is a consumer centric digital marketer with over 20 years experience on the client, agency and provider sides. Working for dotmailer, OgilvyOne and Acxiom Digital he has helped B2B and B2C brands like BT, Fred Perry, Paul Smith, DHL and Copa Airlines have real conversations with each and every customer. Skip has also been an Executive Director at the dotDigital Group plc and a Non-executive Director of the UK DMA. In this latter role, he was the chair of the Responsible Marketing Committee helping shape the discussion and define best practice around the responsible use of data and marketing channels.
Skip is a globally recognised data marketer whose high energy talks are more about useful suggestions than buzzword bingo. He makes complex concepts actionable. His talks focus on using technology to have real conversations with customers, consumer centric uses for data and responsible marketing.
Information about Skip Fidura's session will follow soon.
Chief Marketing Officer
Bob Frady is the Chief Marketing Officer of Maropost. The Maropost system transforms the complex process behind successful email and other digital marketing channels into a manageable process, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.
Prior to joining Maropost as the CMO, Bob was VP of Monetization for Zeeto.io in San Diego, CA. At Zeeto, Bob had primary responsibility for Zeeto's near 3-billion-piece email program, overseeing a 10x increase in revenue during his tenure.
Prior to Zeeto, Bob had leadership positions at Expedia - where he oversaw global email communications - and Live Nation, where he built the email infrastructure that generated more than 15,000 unique campaigns per year.
Bob has been a featured speaker on digital and email marketing at a number of conferences, including the DMA, EEC, Email Insider and Smarter Data Conference in New Zealand.
Information about Bob Frady's session will follow soon.
Vice President, Executive Creative Director
Information about Lauren Gentile's session will follow soon.
Red Pill Email
Information about Jeremy Grecco's session will follow soon.
Assistant VP, Consumer Marketing – Email
Kelly Haggard has over 15 years of experience in email marketing leadership roles in B2B and B2C environments spanning across publishing, finance, eCommerce, healthcare and technology. Kelly currently serves as Assistant Vice President of the Consumer Marketing Email Programs at CareCredit, a division of Synchrony Financial.
Information about Kelly Haggard's session will follow soon.
Director, Email Marketing
Information about Samantha Iodice's session will follow soon.
Subject Line Specialist
Kayla Jedele is an email marketing guru at zulily in Seattle where she works on email engagement with a subscriber list of over 20 million. Currently she's working on advanced subject lines, data management and personalization techniques for the company.Kayla is a proud graduate of the University of Washington’s Entrepreneurship program and originally hails from Minneapolis, Minnesota (go Twins!). When she’s not pushing the boundaries of email marketing she is embracing life in Seattle, expanding her vinyl collection, sipping coffee, wearing flannel and laying waste to opposing teams on the volleyball court.
Information about Kayla Jedele's session will follow soon.
Simms Jenkins is Founder and CEO of BrightWave, North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Aflac, Chick-fil-A, Cox Business, Equifax, Google, Mattress Firm, Phillips66 and Southern Company. The agency has been ranked among the fastest growing private companies by Inc. Magazine the past three years.
Jenkins has been awarded some of the most prestigious honors in the digital industry, including the first Lifetime Achievement Award from the Atlanta Interactive Marketing Association, the AMY Marketer of the Year from the American Marketing Association and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.
Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top information sources for email marketers.
He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.
Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave, Jenkins headed the CRM group at Cox Interactive Media.
Jenkins serves on several civic and professional boards, including Atlanta Families, Zoo Atlanta’s Marketing Board and Fernbank Museum’s Corporate Leadership Council. He has served as a mentor at Flashpoint, a Georgia Tech based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta’s Buckhead neighborhood with his wife and three children.
Information about Simms Jenkins's session will follow soon.
Founder and Chief Strategist
Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. Jeanne and Email Optimization Shop help clients make their email marketing initiatives more effective and more profitable.
Jeanne has worked with some great organizations over the years, including AARP, Hasbro, National Education Association (NEA), Network Solutions, Scholastic, UPS, U.S. General Services Administration, Verizon, Vocus and WeightWatchers.
Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor teaching digital marketing in the Masters Program at Georgetown University.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group.
Jeanne is on the board of directors of the Email Experience Council, the DMA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Information about Jeanne Jennings's session will follow soon.
Justine is director of marketing at Litmus, a Boston-based SaaS company that lets you preview and test your emails before you send. A recovering designer, she now leads community, content and education initiatives—publishing original research and organizing the world's only conference for email designers. Prior to joining Litmus, Justine led the creative services team at ExactTarget and was responsible for designing, building and managing email campaigns for SMB through Fortune 500 customers. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.
Information about Justine Jordan's session will follow soon.
Chief Executive Officer
Jeff serves as CEO of PowerInbox, an innovative technology company helping companies monetize their email newsletters through dynamic content. Before joining PowerInbox, Jeff served as President and CEO at Oversee.net, managing worldwide operations and building Oversee's owned and operated portfolio of domain names into one of the world’s largest, establishing the company as the leader in Internet real estate. Under his leadership, the company diversified into lead generation, building several high growth and high margin businesses. Before that, Kupietzky served in leadership positions with X1 Technologies, Digital Insight (Intuit), Siebel Systems (Oracle), and Loudcloud/Opsware (Hewlett-Packard). Jeff began his career as a consultant for McKinsey & Co., developing business strategies for software, insurance and banking clients. A frequent speaker at Digital Media conferences, he has also been featured on CNN, CNBC, and in many news and business magazines. Jeff earned an MBA with high distinction from Harvard Business School and graduated Summa Cum Laude with B.A. in Economics from Columbia University.
Information about Jeff Kupietzky's session will follow soon.
President & CEO
Prior to FulcrumTech, Mitch's 20+ years of experience spanned industries, with an emphasis in publishing, pharmaceutical, education, healthcare, and software sectors. In senior executive positions, he built and managed leading electronic publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner) and Reed Elsevier (Executive VP, Health Sciences Division – Electronic Products and member of the Management Board), among others.
For more than a decade, Mitch has been a regular speaker on topics that run the gamut of email marketing. No one will get your team more excited about maximizing your email ROI.
Information about Mitchell Lapides's session will follow soon.
Heidi Lehmann is an emerging media + tech entrepreneur, advisor, and new market maker focused on wearable technology, connected devices and cross platform video.
Currently Heidi is a consultant to venture capital firms to assist portfolio companies with market entry. Engagements include strategic advisor to Trellie a smart jewelry / wearable technology company backed by Ron LeMay former CEO of Sprint PCS, Anser Innovation / PetChatz an internet based consumer electronics (robotics) company that facilitates remote interaction and Healthy You Now a Wellness Subscription Service founded by Tonya Lewis Lee.
Heidi is also co-founder of video programming platform SWSIMedia (smart women, smart ideas) whose first show “QueenBee” was bought by a television network after launching on-line. SWSI is currently producing five new shows including “Fashion Geeks” which profiles female founders of wearable technology companies in partnership with Manufacture NY a fashion innovation hub focused on smart fabrics and wearable tech.
Previously Heidi was founder and CEO of MoxieQ one of the first influencer platforms in partnership with most all US mobile carriers and BravoTV, and co-founder, VP Strategic Alliances of Third Screen Media, one of the first mobile ad network and ad delivery platform that was acquired by AOL in 2007 for over $100m.
Information about Heidi Lehmann's session will follow soon.
Email Marketing Manager
Greta MacDonald is a marketing industry veteran who currently leads the email marketing strategy for all seven ServiceMaster brands, including Terminix, American Home Shield and Merry Maids. ServiceMaster provides essential services to more than 75,000 homes and businesses every day. As the Email Marketing Manager, she relies on her 15 years of experience with major brands like Estee Lauder and Harrah’s to incorporate the latest industry innovations while maintaining executional excellence across all programs. MacDonald earned her degree at nearby Tulane University.
Information about Greta MacDonald's session will follow soon.
Parry is a self-described digital anarchist, although according to London's Metropolitan Police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation software. He knows language, he knows email, and he can probably beat you in an Excel-off.
Information about Parry Malm's session will follow soon.
President & Founder
A 25-year veteran of digital marketing, including well over a decade in email marketing, Chris is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms.
Prior to founding Marketing Democracy as a consultancy focused exclusively on the ESP vendor selection process, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers.
In addition to his role at Marketing Democracy, Chris also serves on the Board of Directors for eDatasource, a marketing technology company that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the email marketing community.
Additionally he is a regular columnist on email marketing and the RFP process, and is an advisor to several emerging marketing technology companies including AudiencePoint and CertainSource. He holds a BA from Dartmouth College.
Information about Christopher Marriott's session will follow soon.
Bill McCloskey has been affectionately called The Godfather of Email and since 2003 has been instrumental in driving awareness of the email marketing industry. In 2003 he founded and launched eDataSource, Inc, the first email intelligence company. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit. He has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year award and has been named one of the 50 Marketing Leaders Over 50 You Should Know by CMO Magazine.
in 2010, Bill left eDataSource to launch Only Influencers, the leading and most influential community for email marketing professionals in the world. OI brings together the world's top thought leaders and movers and shakers and hosts discussion lists, meetups, and blogs by leading email experts. In addition, Only Influencers is a vast resource for new people just entering the email marketing industry and is dedicated to the growth of the individual email marketer, the promotion of the companies that drive the industry, and the growth of the email marketing industry as a whole.
Information about Bill McCloskey's session will follow soon.
Program Director, Marketing Research
McDonald's role at IBM is to produce research-based thought leadership content and educate marketers and agency executives on digital marketing best practices and emerging trends including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 350 presentations and webinars around the world. McDonald has more than 30 years of experience as a consultant, marketing executive and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop and IBM.
Information about Loren McDonald's session will follow soon.
Director of Business Development
Information about Adam Meshot's session will follow soon.
Manager - CRM, Email
Information about Madison Norton's session will follow soon.
Director of Digital Marketing and Customer Communication Strategies
Information about Shay O’Brien's session will follow soon.
CEO & Founder
Kath lives and breathes email marketing and is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Marketing, she devotes her time to developing customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK's leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Information about Kath Pay's session will follow soon.
Dela Quist is CEO of Alchemy Worx the first and largest digital agency with a 100% focus on email, in the world. With offices in Atlanta and London Alchemy Worx has over 65 email specialists who work with a wide range of high profile global brands like Vodafone, Hilton Hotels, Sony, Tesco, Lilly and Virgin Holidays. Dela is an entertaining and no-nonsense speaker, who by his reckoning has spent over 20,000 hours thinking about email marketing. He has pioneered research into the Nudge Effect of unopened email, and the surprising effectiveness of longer subject lines. Prior to founding Alchemy Worx Dela spent over 15 years in magazine, newspaper and online publishing.
Information about Dela Quist's session will follow soon.
Marketing Manager, CRM
Michael is currently a marketing manager for the CRM, Loyalty and Stored Value team at Western Union. He focuses on customer retention and acquisition, specifically for the retail channel. He manages email campaign strategy, execution & analysis. He is also the lead marketer for the Western Union NetSpend prepaid card where he strategizes and executes retail (POS, card packaging) and direct to consumer (direct mail, email, social media, digital display) co-branded marketing with the NetSpend team.
Information about Michael Reese's session will follow soon.
Information about Mark Robbins's session will follow soon.
Elliot Ross is passionate about pushing email design to provide the best experience possible for audiences. He founded ActionRocket, the creative studio for email, and co-founded Taxi for Email, a platform that helps marketers make great email campaigns.
He specialises in creative strategy, design and development that works in the inbox. Over 12 years he's designed award winning campaigns for brands including London 2012, BBC, IKEA, British Airways and Sky.
He speaks on email design at conferences for Litmus, eBay and IBM, authors the Make Awesome Email blog and co-hosts Email–The Podcast. His sense of Britishness precludes him from calling himself a "thought leader", but other people have.
Information about Elliot Ross's session will follow soon.
With over 6 years of experience in digital technology, Ari’s innovative work has fueled the growth of Bridge’s marketing automation platform and has allowed Bridge to become one of the leading technology solutions providers in the digital space today. Ari graduated from the University of Maryland and has one of the cutest kids in the world waiting for him at home.
Information about Ari Saposh's session will follow soon.
CEO and Co-founder
Vivek is leading the charge to make email a more dynamic and relevant communication channel for marketers and consumers. With a background in both sales and product development, Vivek brings a potent combination of engineering talent and business savvy to his role as Movable Ink's CEO.
Information about Vivek Sharma's session will follow soon.
Information about Daniel Smith's session will follow soon.
Senior Brand Manager
Information about Alessandra Souers's session will follow soon.
Chief Marketing Officer
Information about Arthur Sweetser's session will follow soon.
Vice President of Industry Relations
Information about Ali Swerdlow's session will follow soon.
Sr. Account Supervisor
Information about Mike Sylwestrzak's session will follow soon.
President and Founder
Karen Talavera is President and Founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, speaker and professional educator with 20 years' experience in data-driven digital marketing.
She pioneered email marketing professional education for the DMA and today boasts nearly 20 years teaching and training for leading associations such as the ANA, eConsultancy and MarketingProfs as well as private clients. Since 2014 Karen has been actively involved in shaping the email marketing industry as a board member of the Email Experience Council. She also sits on the advisory boards of marketing data insight company Yeti Data and nonprofit Cause for Awareness.
Her unique depth of digital expertise paired with her finely honed direct response mindset has contributed to program strategy and performance improvements for thousands of marketers across brands in financial services, travel, entertainment, SPG, retail and software including Google, Disney Consumer Products, NASCAR, City National Bank, Foremost Insurance, Pearson Education, Amway and many more.
Information about Karen Talavera's session will follow soon.
John Thies is the CEO and Co-Founder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the "Send Button". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.
Information about John Thies's session will follow soon.
VP Sales North America
Curtis is Vice President of Sales, North America at Persado. He is responsible for Sales, Solutions Consulting and Sales Development.Curtis has spent 15 years in Silicon Valley in various sales leadership roles. Before Persado, he spent time at Oracle after the acquisition of Responsys, where he served as Vice President of Sales for both companies.Oracle acquired Responsys in 2014, after their successful IPO in 2011. In between two stints at Responsys, Curtis led Sales and Business Development for Mozes, a mobile marketing platform that was acquired by HelloWorld in2013. He began his career with DoubleClick.
Information about Curtis Thompson's session will follow soon.
Senior Product Marketing Manager
Patrick is focused on product strategy for email and cross-channel marketing at Adobe and has over 17 years of experience in the technology, consulting, and marketing industries. Previously, Patrick led real-time marketing solutions strategy at Neolane, which was acquired by Adobe in 2013. Patrick also worked in product marketing for CRM solutions at Pegasystems. Prior to that, he spent several years in research and product management at Forrester Research. He has also worked in the travel and financial services industries. Patrick has an MBA from Boston University with a concentration in Marketing.
Information about Patrick Tripp's session will follow soon.
Tim Watson is an email marketing consultant with 14 years experience in email. Providing strategic support to brands, improving results through an analytical process. From small to large – working with complex broadcast and automation programs delivering up to 90 million emails/month. He’s a public speaker across half a dozen countries and twice elected member of the Direct Marketing Association email council.
Information about Tim Watson's session will follow soon.