Thursday, May 19, 2016


8:50AM – 9:40AM
KEYNOTE • Room: Amazon DEF
The Key To Being Innovative: Getting Stuff Done

Loren McDonald, Silverpop, An IBM Company
9:40AM – 10:00AM
Diamond Sponsor Presentation • Room: Amazon DEF
Managing the Shift to Customer-Led Marketing
Vivek Sharma, Movable Ink
MovableInk
TRACKS
TRACK 1: Innovate

Room: Amazon DEF
TRACK 2: Educate

Room: Tango
10:30 AM – 11:15AM
PANEL
Selling the Innovation: Getting Executive Buy-in.

Alessandra Souers, JibJab
Christopher Donald, Inbox Group, LLC
Kelly Haggard, Synchrony Financial
John Caldwell , Red Pill Email
Presentation not available for download
11:20 AM – 12:05PM
Wear is the Future?! Email Marketers meet Wearable Tech
Heidi Lehmann, SWSIMedia + MQM Ventures
Adam Meshot, Cordial
Preparing for Successful Integration from RFP to Implementation
Jeremy Grecco, Red Pill Email
Chris Marriott, Marketing Democracy
12:05 PM – 1:35 PM
Lunch & Learn • Room: Amazon DEF
From Zero to Hero: Tips and Tricks to Improve Your Email Marketing Maturity
Patrick Tripp, Adobe
Jen Capstraw, Adobe
Lunch in the Exhibit Hall
Room: Pavilion 2
1:35 PM – 2:20 PM
Innovations in Identity Management & People-based Marketing – An exploration of how brands and marketers are tying together first and third party data to create holistic views of customers across channels.
Moderator: Nicholas Einstein, The Relevancy Group
Panelists: Ali Swerdlow, LiveIntent
Lauren Gentile, Epsilon
Patrick Tripp, Adobe
TRACKS
TRACK 1: Innovate

Room: Amazon DEF
TRACK 2: Educate

Room: Tango
2:25 PM – 3:10 PM
Challenging Conventional Wisdom – Don’t Believe the Hype!
George DiGuido, About.com
Bob Frady, Maropost
Dela Quist, Alchemy Worx
Jaffer Ali, PulseTV.com
Presentation not available for download
Creating Meaningful Attribution
Jeanne Jennings, Digital Prism
3:40 PM – 4:25 PM
PANEL
A Glimpse into the Future of Email Marketing – Reaping the Benefits of Machine Learning

Moderator: Kath Pay, Holistic Email Marketing
Dela Quist, Alchemy Worx
Curtis Thompson, Persado
Daniel Smith, Cordial
Skip Fidura, dotmailer
Presentation not available for download
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