Agenda 2024
Email Innovations World 2024
June 6-7, 2024
Sheraton Phoenix Downtown Hotel, Phoenix, AZ
June 6-7, 2024
Sheraton Phoenix Downtown Hotel, Phoenix, AZ
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Thursday June 6, 2024
Thursday
Thu
7:30 am
Thursday June 6, 2024 7:30 am
Registration and Networking Breakfast
Thursday
Thu
8:00 am
Thursday June 6, 2024 8:00 am
Welcome to Email Innovations World
Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop
Thursday
Thu
8:05 am
Thursday June 6, 2024 8:05 am
Keynote: What Should Your Email Marketing Priorities Be?
Speaker: Chad S. White, Head of Research, Oracle Digital Experience Agency
In the world of email marketing, there are the shiny new things and the old reliable things, as well as just plain old things. Leveraging 5 years of survey data, Oracle Digital Experience Agency’s Chad S. White will explain which email marketing trends are rising stars and which are perpetual also-rans, and everything in between. He’ll share details on what’s driving and holding back the trends, and predict their long-term fates. By the end of the session, you’ll have a better sense of where you can wisely invest your time and energy to accomplish your email marketing goals.
Thursday
Thu
8:50 am
Thursday June 6, 2024 8:50 am
Platinum Sponsored Session – Marigold
Thursday
Thu
9:10 am
Thursday June 6, 2024 9:10 am
Speed Networking – Part 1
Thursday
Thu
9:40 am
Thursday June 6, 2024 9:40 am
Exhibits & Morning Coffee Break
Thursday
Thu
10:10 am
Thursday June 6, 2024 10:10 am
You can do THAT in an email? Creating more immersive emails
Speaker: Mark Morin, CXO, Strategies.ca
Influencing your customers’ perceptions and mindset before they click through to your website is no small feat. But that’s where immersive and interactive content comes into play. This session examines how Tremblant ski resort puts their customers “in the mood” before the click using new and exciting content formats for greater impact and higher conversion. We’ll share inspiring examples of these formats in actual use by Tremblant, the #1 ski resort in Eastern North America.
We also show how these formats increase engagement and impact results with double-digit growth.
You will learn:
• How to inspire you customers before the click using a variety of dynamic formats
• How to prioritize key message while providing a visually stimulating experience.
• How to build and optimize this type of content using common tools and techniques… and a bit of code.
So, be inspired, enlightened and informed. Join us for this dynamic exploration of emails most creative formats.No technical skills required.
Thursday June 6, 2024 10:10 am
Play & profit: Unlocking success with gamified emails
Speaker: Dmytro Kudrenko, Founder & CEO, Stripo
Which would you choose to send: a standard promotional email with discounts or a fun, gamified email featuring the same deals?
Gamification in email marketing is a powerful tool that can triple your return on investment (ROI) while adding a touch of fun and relaxation for your customers, thereby nurturing long-term relationships.
In this session, the CEO of Stripo Dmytro Kudrenko will talk about the significant advantages of incorporating gamification, highlight successful strategies, and give examples of how it’s worked for others.
You will learn:
- What is gamification, and how can it solve business problems
- Technical aspects of creating interactive emails
- Real-world examples of how it works for businesses
- How to create gamified campaigns from scratch to real launch without technical knowledge
This session is a must for business owners, digital marketers, customer experience specialists, and entrepreneurs looking to leverage gamification in emails to increase sales, boost customer engagement, and build unforgettable brand experiences.
Thursday
Thu
10:45 am
Thursday June 6, 2024 10:45 am
Transition between sessions
Thursday
Thu
10:55 am
Thursday June 6, 2024 10:55 am
AI Showcase: The Latest in AI Technology to Supercharge Your Email Marketing
Speakers: Jeanne Jennings, Founder & CEO, Email Optimization Shop R. J. Taylor, Founder & CEO, Backstroke Guy Nagar, CEO & Founder, Kuverto
ChatGPT exploded on the scene in early 2023 – and the AI Landscape exploded shortly thereafter, with old and new companies touting new AI solutions. Join us for this fast-paced session to get a feel for the tools that are out there and available to you. Each vendor will be 5 minutes – on a stopwatch – to introduce their AI solution. You’ll want to take notes and seek out those of interest after the session.
Thursday
Thu
11:30 am
Thursday June 6, 2024 11:30 am
Platinum Sponsored Session – Enverta Digital
Thursday
Thu
11:50 am
Thursday June 6, 2024 11:50 am
Roundtables – Part 1
Speakers: Chad S. White, Head of Research, Oracle Digital Experience Agency Mark Morin, CXO, Strategies.ca Dmytro Kudrenko, Founder & CEO, Stripo R. J. Taylor, Founder & CEO, Backstroke Guy Nagar, CEO & Founder, Kuverto
Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:
- Email Marketing Priorities – hosted by Chad S. White, Head of Research, Oracle Digital Experience Agency
- TBD – hosted by Marigold (Platinum Sponsor)
- Immersive Emails – hosted by Mark Morin, CXO, Strategies.ca
- Gamified Emails – hosted by Dmytro Kudrenko, Founder & CEO, Stripo
- New AI Technology with R.J. Taylor, Founder & CEO, Backstroke
- New AI Technology with Guy Nagar, CEO & Founder, Kuverto
Thursday
Thu
12:20 pm
Thursday June 6, 2024 12:20 pm
Lunch
Thursday
Thu
1:20 pm
Thursday June 6, 2024 1:20 pm
500 Emails Later – Top Takeaways from 5 years of Email Iteration
Speaker: Lainey Graham, Senior Digital Editor/SEO Manager, Clemson University
Over the past five years, Clemson University’s creative team has developed and delivered more than 500 emails in collaboration with the Office of Undergraduate Admissions. We began with a formulaic approach, sending batches of emails in a standard campaign through Mailchimp. Now, we use an agile creative approach and employ a mix of date-specific and action-initiated campaigns with emails designed in Beefree and sent through Slate. Our five takeaways from this process hit on cross-team collaboration, creative production, content strategy, our email tech stack and storytelling. The best thing is, they can be applied across industries.
Thursday June 6, 2024 1:20 pm
Subscription Model: Churn Detective in Action
Speaker: Anna Levitin, Email & Marketing Operations Lead, Powtoon
When a customer gives you lemons, use them to tailor communication with them. Reduce churn by connecting all the dots in the customer journey and mobilizing every team to boost product adoption.
- How can practices for reducing churn in B2C be applied to the B2B model?
- How can you build a reward loyalty program for B2B?
Join the session to get insights from Anna Levitin.
Session takeaways
- Visualization for a churn investigation board
- A case study from Powtoon brand with over 40 million users
- Creating a DIY churn prediction model
Thursday
Thu
1:55 pm
Thursday June 6, 2024 1:55 pm
Transition between sessions
Thursday
Thu
2:05 pm
Thursday June 6, 2024 2:05 pm
Beyond the Inbox: Email’s Role in Omnichannel Engagement
Speaker: Sharon Mostyn, CEO, Mostyn Marketing Group
In today’s fragmented marketing landscape, reaching and engaging customers across multiple touchpoints is more critical than ever. While email remains a powerful communication channel, its true value lies in its ability to orchestrate a seamless omnichannel experience.
Learn how email can be used to:
- Drive cross-channel engagement: Leverage email to spark interactions across various channels, such as social media, mobile apps, and physical stores.
- Personalize the customer journey: Craft targeted email campaigns that align with customer behavior and preferences across different touchpoints.
- Measure and optimize omnichannel performance: Track key metrics across channels to understand how email is contributing to overall campaign success
Thursday June 6, 2024 2:05 pm
Using Negative Marketing Signals to Optimize Your Email Campaigns
Speaker: Tom Wozniak, COO, OPTIZMO Technologies
Marketers naturally focus on their KPIs when evaluating and optimizing their campaigns. Negative metrics like Unsubscribes, Spam Complaints, or simple long-term non-engagement, are often pushed to the back burner. Who wants to spend time looking at all the ‘bad’ results? But, relegating negative marketing signals to the trash heap means ignoring a wealth of audience behavior intelligence that can be used to optimize future campaigns.
In this session, we will discuss specific ways to leverage negative marketing signals to more effectively enhance the performance of your email program.
Thursday
Thu
2:40 pm
Thursday June 6, 2024 2:40 pm
Exhibits & Afternoon Break
Thursday
Thu
3:10 pm
Thursday June 6, 2024 3:10 pm
Yahoogle: What you need to do now – and in the future – to get your email to the inbox
Speaker: Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint
Thursday
Thu
3:45 pm
Thursday June 6, 2024 3:45 pm
Transition between sessions
Thursday
Thu
3:55 pm
Thursday June 6, 2024 3:55 pm
Roundtables – Part 2
Speakers: Lainey Graham, Senior Digital Editor/SEO Manager, Clemson University Anna Levitin, Email & Marketing Operations Lead, Powtoon Sharon Mostyn, CEO, Mostyn Marketing Group Tom Wozniak, COO, OPTIZMO Technologies
Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:
- Email Iterations – hosted by Lainey Graham, Senior Digital Editor/SEO Manager, Clemson
- Subscription Churn – hosted by Anna Levitin, Email & Marketing Operations Lead, Powtoon
- Omnichannel and Email – hosted by Sharon Mostyn, CEO, Mostyn Marketing Group
- Negative Marketing Signals – hosted by Tom Wozniak, COO, OPTIZMO Techologies
Thursday
Thu
4:25 pm
Thursday June 6, 2024 4:25 pm
Platinum Sponsored Session – Zeta
Thursday
Thu
4:45 pm
Thursday June 6, 2024 4:45 pm
Introducing the 2024 Masters of Email Marketing Metrics
Speakers: Paul Christmann, Chief Innovation Officer, rasa.io Luke Glasner, Consultant/Owner, Glasner Consulting Elizabeth Jacobi, Founder, MochaBear Marketing
10 Questions, 10 Chances to Prove That You’re an OI Master of Email Metrics! Starting in early May 2024, you’ll be able to take the quiz online. In this session we’ll walk through all the answers, providing support for each one and taking questions. Then we’ll announce the names of those who got them all right to earn the title ‘OI Master of Email Marketing Metrics.’
Thursday
Thu
5:30 pm
Thursday June 6, 2024 5:30 pm
EIW Day 1 Highlights
Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop
Thursday
Thu
5:40 pm
Thursday June 6, 2024 5:40 pm
Networking Reception in the Exhibit Hall
Thursday
Thu
7:00 pm
Thursday June 6, 2024 7:00 pm
Dinner with Friends
Meet new people for dinner at a restaurant in walking distance and network in a relaxed setting with good food and favorite beverages (everyone pays for their own dinner). We will publish the restaurants closer to the date.
Friday June 7, 2024
Friday
Fri
7:30 am
Friday June 7, 2024 7:30 am
Registration & Networking Breakfast
Friday
Fri
8:30 am
Friday June 7, 2024 8:30 am
Welcome to Day 2 of EIW
Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop
Friday
Fri
8:40 am
Friday June 7, 2024 8:40 am
AI Governance and Regulation: Where we are, where we’re headed, and what it means for email marketers
Speaker: TBA
Friday
Fri
9:25 am
Friday June 7, 2024 9:25 am
Platinum Sponsored Session – Data Axle
Friday
Fri
9:45 am
Friday June 7, 2024 9:45 am
Q&A Networking
Friday
Fri
10:15 am
Friday June 7, 2024 10:15 am
Exhibits & Morning Coffee Break
Friday
Fri
10:45 am
Friday June 7, 2024 10:45 am
Innovative Email Coding 2024: What’s working and what to avoid
Speakers: Luke Glasner, Consultant/Owner, Glasner Consulting Justin Khoo, Founder, ProofJump Brian Sisolak, Partner, Message Digital
The last few years have seen a renaissance in email coding. Yet, advanced email coding tactics such as CSS effects are still really used and can make your email stand out in the inbox. In this session, three email coding experts will teach you what’s working in email coding right now. We’ll cover advanced coding techniques and help you decide where to spend your time when coding for email. What innovations are right for your email templates or that big campaign?
Join us and find out! In this session you will learn:
- Kinetic Email: CSS effects are still rarely used but do make your email stand out in the inbox.
- Gmail Annotations – where is it, is it going away and should you invest time to learn it?
- Turn to the dark side: dark mode – it’s used by more subscribers than you think. Here’s how to introduce it to your email templates.
- How to avoid code bloat by removing old or unnecessary code.
- Plus, our views on AMP 4 Email – you didn’t think we forgot about this did you
Friday June 7, 2024 10:45 am
Unlocking the Power of Email Newsletters
Speaker: Paul Christmann, Chief Innovation Officer, rasa.io
Uncover the secrets behind impactful newsletters, from crafting compelling subject lines, to utilizing dynamic content for personalized user experiences, to using the insights from your readership’s interaction with newsletters to power other communications. This session will dive into several case studies to showcase how organizations enhance their communication strategies with personalized email newsletters to increase engagement, revenue and productivity. Whether you are already leveraging newsletters, or are interested in how to complement your existing communication strategy – in this session you can expect to learn new techniques to make better newsletters, and explore ways to measure how they are performing.
Friday
Fri
11:20 am
Friday June 7, 2024 11:20 am
Transition between sessions
Friday
Fri
11:30 am
Friday June 7, 2024 11:30 am
Roundtables – Part 3
Speakers: Luke Glasner, Consultant/Owner, Glasner Consulting Justin Khoo, Founder, ProofJump Brian Sisolak, Partner, Message Digital Paul Christmann, Chief Innovation Officer, rasa.io
Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:
- AI Governance and Regulation
- TBD – hosted by Data Axle (Platinum Sponsor)
- Innovative Email Coding – hosted by Luke Glasner, Consultant/Owner, Glasner Consulting, Justin Khoo, Founder, Proof Jump, and Brian Sisolak, Partner, Message Digital
- Email Newsletters – hosted by Paul Christmann, Chief Innovation Officer, rasa.io
- TBD – hosted by Zeta (Platinum Sponsor)
Friday
Fri
12:05 pm
Friday June 7, 2024 12:05 pm
Lunch in the Exhibit Hall
Friday
Fri
1:05 pm
Friday June 7, 2024 1:05 pm
35 Great AI Ideas in 35 Minutes
Speaker: TBA
Looking for inspiration? Our panels of experts will deliver! You’ll get 45 ideas for ways to improve your bottom line results in just 45 minutes. We’ll cover strategy, tactics, production, copy, design, segmentation, and more. You’ll leave with a short list of things you can implement as soon as you get back to your office!
Friday June 7, 2024 1:05 pm
Using Data to Creative Emotional Loyalty
Speakers: Elizabeth Jacobi, Founder, MochaBear Marketing Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint
Email marketing is more than just a transactional tool. It builds strong emotional connections between brands and their customers. In a world where we are constantly bombarded with emails and social media posts, brands can use data to create loyalty and revenue.
Brands have a unique opportunity to foster emotional loyalty among their customers. By utilizing data, emotional loyalty can impact purchasing decisions and build stronger brand loyalty, leading to greater revenue.
We will dive into the data and use cases for developing an emotional loyalty campaign and staying top of mind with your customers.
Friday
Fri
1:40 pm
Friday June 7, 2024 1:40 pm
Transition between sessions
Friday
Fri
1:50 pm
Friday June 7, 2024 1:50 pm
Common Accessibiilty Pitfalls You Won’t Find on a Checklist
Speaker: Sarah Gallardo, Lead Email Developer, Oracle
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You know the standard checklist items, and you’re following them routinely, but what can you do to build emails to be more accessible from the start? What changes can we make to how we design, code and plan our emails that support assistive technology users?
In this session we’re going to talk about some of the common email-specific accessibility issues you encounter every day. This discussion isn’t just for developers—designers and strategists will want to join, too! Let’s go beyond the checklists and dig deep into how you can create design patterns that automatically create a more accessible coding solution.
Friday June 7, 2024 1:50 pm
Building a Brand Story Platform to Clarify Why You
Speaker: Shannon Peel, Brand Storyteller, MarketAPeel
Your brand story is a collection of sound bites that leaves your audience unsure about what you do and how you can help them. Most digital content is created on pull platforms leaving huge gaps in your ideal audience’s understanding about who you are and why they need to hire you. Attendees will learn how to create a brand story book to guide people through their brand’s story and show them what they do and why they are the best option to choose. Shannon Peel will share how she uses multimedia, interactive, digital books to bring together the digital footprint.
Attendees will leave knowing what they want to be known for and how to tell their brand story to the marketplace to increase sales.
Friday
Fri
2:25 pm
Friday June 7, 2024 2:25 pm
Transition between sessions
Friday
Fri
2:35 pm
Friday June 7, 2024 2:35 pm
Roundtables – Part 4
Speakers: Elizabeth Jacobi, Founder, MochaBear Marketing Paul Shriner, Chief Evangelist, Co-founder, AudiencePoint Sarah Gallardo, Lead Email Developer, Oracle Shannon Peel, Brand Storyteller, MarketAPeel
Discuss topics close to your heart with your peers in a small group. Topics and discussion hosts for this roundtable session:
- Great AI Ideas
- Emotional Loyalty – hosted by Elizabeth Jacobi, Founder, MochaBear Marketing, and Paul Shriner, Chief Evangelist, AudiencePoint
- Accessibility – hosted by Sarah Gallardo, Lead Email Developer, Oracle
- Brand Storytelling – hosted by Shannon Peel, Brand Storyteller, MarketAPeel
Friday
Fri
3:05 pm
Friday June 7, 2024 3:05 pm
Exhibits & Afternoon Break
Friday
Fri
3:35 pm
Friday June 7, 2024 3:35 pm
Your Career [Interactive Discussion]
Speakers: Kisha Anderson, Founder, EmailArtisan Jeanne Jennings, Founder & CEO, Email Optimization Shop
Hiring people to work with you. Looking for your next opportunity. Planning your career path. Pivoting when the unexpected happens. Agency, brand-side, consultant, vendor. Ah, the joys and challenges of working in the email industry.
Kisha, Jeanne, and Randy will lead this interactive discussion, an IRL version of the weekly OI Live Zoom Discussions. They’ll briefly share their tips on careers, hiring, job hunting, and more. Hear what they think – then bring your thoughts, questions, and tips to share with your fellow EIW attendees.
Friday
Fri
4:20 pm
Friday June 7, 2024 4:20 pm
5 Experts, 5 Minutes
Speaker: TBA
What questions do you have after 2 days of EIS sessions? What’s still out there that you’re wondering about? Submit a question online during the conference and we’ll give our 5 email expert panels each 1 minute to answer. We’ll get to as many questions as we can during the session. This was one of the most popular sessions the last 2 years, and we’re excited to be bringing it back!
Friday
Fri
5:05 pm
Friday June 7, 2024 5:05 pm
EIW Day 2 Highlights
Speaker: Jeanne Jennings, Founder & CEO, Email Optimization Shop
Friday
Fri
5:20 pm
Friday June 7, 2024 5:20 pm
OI Post-Conference Reception
Friday
Fri
6:20 pm
Friday June 7, 2024 6:20 pm