AGENDA - London 2017

The full programme will be available shortly.


First confirmed Sessions for 2017

The Email Future: A Technology Blueprint

The email platform of today may have come a long way but there are plenty of opportunities to better serve customers. The increased computing power and adoption of AI means email technology needs to be re-imagined.
I’ll be looking at the strategic challenges with current platforms and providing a blueprint for the email platform of the future.

Tim Watson, Email Consultant, Zettasphere

Illuminating the secrets of dark patterns: how they can negatively affect your brand

Dark patterns are one of the ways in which designers and/or copywriters, attempt to confuse the user by making a certain action (generally the users goal), as difficult as possible. This is almost always driven by the brand valuing short term business goals over the long term goals which can be gained by delivering a great customer experience and delivering what the user wants.
Whilst many brands are intentionally performing this negative art, others are unknowingly using dark patterns, as they’re simply following what’s ‘trending’ and marketing/UI tactics that are accepted by users.
Join us in this session and discover whether you’re unwittingly providing your customer’s with this bad user experience, which will ultimately affect your long-term and potentially, even your short-term conversion goals.

Kath Pay, CEO & Founder, Holistic Email Marketing

Using online communications in an offline customer journey

In this talk we’ll take a look at how we can use email (and other CRM channels) to introduce a brand, build a relationship with the customer, gather data and nurture the sales relationship within the traditionally offline travel industry in the lead up to a customer travelling, whilst they are on site and after their experience.

Phil Singer, CRM Manager, Manchester Airport Group

Optimising your Email Marketing operations - Strategies, tactics and resources to help build a sustainable and progressive email operation to scale

In this session, Russell shares processes, strategies and techniques from his nine years in Email Marketing to look at what it takes to deliver a scalable email marketing operation.
Russell looks at how to benchmark your email activities, which partnerships, skillsets and assets are required and the responsibilities needed to produce a best in class email marketing operation.
Join Russell in this engaging and enthusiastic presentation as he discusses solutions to some of the challenges he’s faced in evolving from a fundamental to advanced level with actionable takeaways that you can implement to drive your email activities forward.

Russel Dawson, Senior Email Marketing Manager, Fidelity International

Bread, Baguette, or Knäckebröd? Aka Ingredients to Localised Global Programs

It’s 2017 and brands are aiming to be highly personal with their consumers. Often times simple translations are thought to be the best way to do that in an international context. In reality understanding the consumers and serving them according to their culture is more than just saying the words simply in another language.
In this practical presentation Beata breaks down the definitions of International Email Marketing and looks at options to get closer to be as relevant to the consumers as possible. This will enable strategies bringing longer term engagement and better results while balancing the level of effort.

Beata Linz, Senior Digital, Email & Brand Marketing Expert, Beata Linz Consultancy


Review - AGENDA - London 2016

Conference Chair Bill McCloskey will curate a review of the Best Email Innovations for 2016. Nominate your favorite Innovative company or technology to be included. (Companies may nominate themselves).

See all Session Descriptions

Day 1 - Wednesday - 12 October, 2016

Session descriptions day 1

8.00 am

Registration

9.15 am
Room: Creative 1

Welcome & Opening

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

9.30 am
Room: Creative 1

Keynote:

The Future of Email (Marketing) in a world of Automation, Algorithms, Artificial Intelligence, Messaging & Pokémon Go

Dela Quist, CEO, Alchemy Worx (@DelaQuist)

10.30 am

Coffee Break

10.55 am
Room: Creative 1

Panel discussion:

Innovations in Email Design Part 1

Email design is no longer trapped in a world of static content and table-based code. Creative marketers have partnered with design and development teams to “push the envelope” on email design techniques—incorporating interactivity, animation, responsivity, and advanced targeting to surprise and delight their subscribers with what is possible in email. Join this fast-paced session as 4 industry thought leaders share examples of the emails that have inspired them, and see why email design has moved past 1999. And don’t miss Part II where our experts will discuss recent changes to Gmail and what marketers must do to push innovation forward.
Moderator:

Justine Jordan, VP, Marketing, Litmus (@meladorri)

Speaker:

Elliot Ross, Founder, ActionRocket, Co-Founder, Taxi for Email (@iamelliot)

John Thies, Co-Founder, Email on Acid (@johnethies)

Mark Robbins, Email Developer, Rebelmail (@M_J_Robbins)

Justine Jordan, VP, Marketing, Litmus (@meladorri)

11.40 am

Session Change for Combo Pass Holders

11.45 am
Room: Creative 1

Virgin Holidays change into a data driven CRM strategy

With many big data buzzwords flying around the crowded marketing marketplace at the moment why should one focus on data CRM strategy? A client side point of view on the steps of moving towards a more data driven CRM function
  • The Virgin Holidays Context
  • The Key Steps
  • The Technology
  • Challenges
  • Results
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Saul Lopes, Strategic Insights & Loyalty Manager, Virgin Holidays

12.30 pm

Lunch Break

1.40 pm
Room: Creative 1

How to Reap the Rewards of Taking a Holistic Approach to Email Marketing

Synopsis: What is email marketing? Is it simply sending emails, or does email marketing involve something much more than that? The answer is the latter. In this session, we move beyond a channel-focused approach to a customer-centric approach, which allows us to make the most of the power of email. This approach no longer limits email to just being a channel, but harnesses its strength by applying it to the entire customer journey. This session will be packed full of practical tips and advice on not only how to maximize your emails, but more importantly, on how to deliver a seamless, customer-service oriented journey for your customers, by ensuring all the channels are working together to deliver a fantastic customer experience.
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Kath Pay, CEO & Founder, Holistic Email Marketing (@kathpay)

2.40 pm

Session Change for Combo Pass Holders

2.45 pm
Room: Creative 1

Trigger Mapping and Email Automation

Email automation is a hot topic and for good reason, it works when implemented correctly. But too often automation projects go off track. The session focus is on how to set automation strategy and integrate it with overall email activity. It’s aimed at people just starting with automation as well as those who have deployed some basic triggers and are looking to expand.
  • Why automation projects fail (too many do)
  • Where to start with automation
  • The two factors to identifying your best automation triggers
  • Automation in B2B and B2C environments
  • Measuring automation performance
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Tim Watson, Email Consultant, Zettasphere (@tawatson)

3.30 pm

Coffee Break

3.55 pm
Room: Creative 1

Innovations: Making Subject Lines Pop in the Inbox

When marketers write a subject line, there’s two possible outcomes: 1) they win the lotto and write the one in a million which wins; or 2) they’re wrong, and lose sales as a result. In this presentation, Parry Malm will take you through the lessons he’s learned from his time ESP-side, Client-side, Agency-side… and now as a subject line innovator. Parry will start by debunking accepted best practice – and then will show you how, through scientific rigor and statistical methodology, you can flip the script and make your subject lines pop in the inbox. You will learn 3 Crucial Secrets about Subject Lines that the “experts” won’t tell you.
Moderator:

Parry Malm, CEO, Phrasee (@ParryMalm)

Speaker:

Parry Malm, CEO, Phrasee (@ParryMalm)

Sharon Jennings, Freelance Developer & Consultant, Chic Geek Consultants Ltd (@EmailChicGeek)

4.40 pm

Session Change for Combo Pass Holders

4.45 pm
Room: Creative 1

Building automation at scale: How the UK’s biggest retailer is using email to serve Britain’s shoppers

Stuart Gill, Senior Product Manager for Marketing Automation, Tesco Stores Ltd.

5.45 pm

Networking Reception in the Exhibit Hall

7.00 pm

End of First Conference Day


Day 2 - Thursday - 13 October, 2016

Session descriptions day 2

8.30 am

Registration

9.30 am
Room: Creative 1

Keynote:

Bringing the Landing Page to the Inbox

The recent growth in usage of webkit based email clients has opened the doors for getting creative with email code. What this means in the real world is things like image galleries, tabs and accordions and now not only possible but supported in most email clients. In this session we will look at what is now possible in email templates, the support for those features and how to measure the success of these campaigns.
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Mark Robbins, Email Developer, Rebelmail (@M_J_Robbins)

10.30 am

Coffee Break

10.55 am
Room: Creative 1

Beyond Words: Innovative HTML Typography in Email

In ‘Beyond Words’, Paul challenges us to ask the question, how can we leverage the flexibility that HTML typography, or ‘live text’ gives us, more than ever before, to enhance the subscriber experience? Can we make email more accessible? Can type be the message, as well as simply ‘spelling it out’? Can we deliver a different message to the subscriber according to the context in which they’re opening their email – on a mobile – on a tablet – on a computer? And can we bring that message to life, by expressing a mood or experience? Using a series of concept emails, Paul will seek to answer each of these questions with a confident ‘Yes’, looking ‘under the hood’ at the code, to show us how they’ve been created.
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Paul Airy, Email Designer and Developer, Beyond the Envelope (@Paul_Airy)

11.40 am

Session Change for Combo Pass Holders

11.45 am
Room: Creative 1

Conquering the common challenges for the email marketer

With the rapid pace of change in the digital world, challenges abound with email marketers. Segmentation, mobile, production logistics, cross-channel integrations, data and the list goes on and on. In a recent 2016 Econcultancy Email Marketing Industry Census, 79% of companies are still employing what they consider to be a 'basic' approach to email segmentation. It's these types of challenges that make wading through the solutions seemingly impossible. Join this entertaining and energetic panel of some of the top marketers in the UK to not only chat about their challenges, but talk about their solutions. You'll learn some of the highlights that were discovered in the report, but true takeaways that allow you to solve these common problems and drive your program forward.
Moderator:

Jennifer Watkiss, Head of Marketing Communications, Adestra (@JenAtAdestra)

Speaker:

Emma Fouracre, Senior Marketing Manager, Evans Cycles

Sadie Wise, Email Marketing Manager, Genie Ventures

Chris Hedley, Email & SMS Channel Manager, Oxfam

12.30 pm

Lunch Break

1.40 pm
Room: Creative 1

Panel discussion:

Brexit & GDPR – The real impact to marketers

The EU has been working towards agreeing GDPR for the past 5 years with the aim of giving the consumer trust in how organisations use their data. This year, agreement was finally reached and the ICO and DMA starting to put a plan in place for implementation over the next 2 years. Then came along Brexit. Our panel of experts from legal,data,agency and brand will discuss what effect Brexit will have for data protection in the UK and what organisations should be doing to plan for the future ?”
Moderator:

Simon Hill, Co Founder, Extravision (@sphill10)

Speaker:

Steve Henderson, Compliance Officer, Communicator (@easyinbox)

Zach Thornton, External Affairs Manager, DMA

Sara Watts, DMRi

2.40 pm

Session Change for Combo Pass Holders

2.45 pm
Room: Creative 1

Understanding Your IT Department: What Non-Technical Brand Managers Need To Know about Email Security, DMARC, ISP’s and Delivery

What do you do when your IT department starts talking about Email Security and what do you need to know to do your job. Email Delivery expert Laura Atkins will introduce the technology behind Email geared towards a non-technical audience. You will learn the terms you need to communicate with the IT Department and why things like Email Security are important for you to understand. No technical knowledge required. Laura will clearly explain the concepts, terms, and the technology you need to know for 2016.
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Laura Atkins, Founder & CEO, Word to the Wise (@wise_laura)

3.30 pm

Coffee Break

3.55 pm
Room: Creative 1

Agile for Email Operations

Technology companies evolve around the quick delivery of features and innovations in a very competitive and high paced environment. Agile methodologies applied to product development help daily to face these challenges, but bringing these methodologies into other departments can be as beneficial. We will be looking at an example of how this golden ticket can be applied in email marketing operations and exploring where it could go next (or where you could bring it).
Moderator:

Bill McCloskey, Conference Chair, Email Innovations Summit, Founder, Only Influencers (@BillMcCloskey)

Speaker:

Lea Palomba, Senior Manager, Global Email Marketing, eBay

4.40 pm

Session Change for Combo Pass Holders

4.45 pm
Room: Creative 1

Panel discussion:

What's Holding Innovation in Email Back, and What Can We Do About It?

Gmail recently shocked the email industry with a huge announcement—they've rolled out support for responsive email. What's perhaps more shocking is how long these changes took, and the misconceptions that have come before and after. Join four industry experts as they lead an interactive conversation about what changes in Gmail and Outlook mean for the future of email, why innovation in email design has never been more important, and what we all can do about it.
Moderator:

Justine Jordan, VP, Marketing, Litmus (@meladorri)

Speaker:

Elliot Ross, Founder, ActionRocket, Co-Founder, Taxi for Email (@iamelliot)

John Thies, Co-Founder, Email on Acid (@johnethies)

Mark Robbins, Email Developer, Rebelmail (@M_J_Robbins)

Justine Jordan, VP, Marketing, Litmus (@meladorri)

5.45 pm

End of Conference

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