HTML Typography in Email (Advanced)
Time: Friday, April 21, 2017 9AM-1PM
Instructor:Paul Airy, Email Designer and Developer, Beyond the Envelope
HTML typography is essential for delivering a great email experience, and in this workshop, you’ll work through a number of techniques that will equip you to deliver just that to your subscribers.
You’ll apply the techniques to:
You’ll also look at:
Finally, you’ll have a look under the hood at Type E:, Paul’s email newsletter devoted to typography in email, and the accessibility switcher that made its first appearance in Type E: 04. The Accessibility Issue.
When it comes to email, there’s nothing Paul’s more passionate about, than delivering a great experience to subscribers through their email client.
This has led him to challenge long-accepted methods of email design and development, and introduce innovative techniques, to make email more accessible and subscriber-friendly.
HTML typography is his tool of choice in delivering this, a subject on which he’s written about in net magazine, his email newsletter Type E:, and has spoken about at events such as The Email Design Conference, hosted by Litmus, in 2014 and 2015 and the Email Innovations Summit in London in 2016.
Earlier this year, he put some of those typographic techniques into his first book, ‘A Type of Email: A handbook for working with HTML typography in email’, which has inspired and informed email designers and developers alike, all around the world.