April 19-21, 2017 • RIO ALL-SUITE LAS VEGAS HOTEL & CASINO

Conference Agenda

Tuesday, April 18, 2017


5:30–7:00PM

Welcome Reception

Room: Pavilion 2 & 6 Let’s kick off the fun early! All Email Innovations Summit attendees are invited to an opening reception on Tuesday, April 18, from 5:30 – 7:00 pm. Get to know the other attendees and mingle with the the sponsors in the exhibit hall. Plan your arrival time accordingly!

Wednesday, April 19, 2017


8:00AM-9:05AM

Registration

Room: Pavilion Foyer

Networking Breakfast

Room: Pavilion 2 & 6

9:05AM-9:10AM

Conference Chair Welcome

Room: Pavilion 1
Bill McCloskyBill McCloskey
Conference Chair
Email Innovations Summit

9:10AM-10:00AM

KEYNOTE

Room: Pavilion 1

Email- The Rise to Power

Jeanniey MullenJeanniey Mullen
Partner, Global Marketing Leader
Innovation, Mercer

10:00AM-10:30AM

Exhibits & Morning Coffee Break

Room: Pavilion 2 & 6

TRACKS

Track 1: Innovations in Email

Room: Pavilion 1
Innovations Track

Track 2: In The Trenches Career Track

Room: Pavilion 5
Career Track

10:30AM-11:15AM

Breaking Brand: How About.com is Bringing it's Vertical Brand Strategy to Newsletters

George DiGuidoGeorge DiGuido, Head of Email Strategy, About.com

Trigger Mapping and Email Automation

Tim WatsonTim Watson, Email Consultant, Zettasphere

11:20AM-12:05PM

Getting Jiggy with Animation & Video for Email Marketing

Jessica BestJessica Best, Director of Data-Driven Marketing, Barkley

Newbie On Board: Tips for an Email Marketers First Days.

Chris JennerChris Jenner, Vice President Email Marketing, Caesars Entertainment

Erin McDonaldErin McDonald, Email Marketing Associate, The Clorox Company

12:05PM-1:30PM

Lunch in the Exhibit Hall

Room: Pavilion 2 & 6

12:20PM-1:10PM LazBro Lunch and Learn


Room: Pavilion 1

Empower Distributed, Local and Non-Technical Teams with Email Playground and IBM Marketing Cloud

Sam LewisSam Lewis, VP of Technology, LazBro, Inc.

1:30PM-2:15PM

Cognitive Technology: The End of Marketers and Email Marketing As We Know It?

Loren McDonald Loren McDonald, Marketing Evangelist, IBM Watson Marketing

Rebuilding a Foundation for Innovation: Taking a Step Back to Move Forward

Chuck SchroederChuck Schroeder, Email Product Development Manager, Hyatt Hotels
2:20PM-3:05PM

Innovations in Email Panel

Room: Pavilion 1 A freewheeling discussion on the latest innovations in Email including design, automation, machine learning, dynamic content, subject line optimization, etc.

John ThiesJohn Thies, Co-Founder, Email on Acid

Brian CampbellBrian Campbell, Email/CRM Automation & Product Overstock.com

Christopher MarriottChristopher Marriott President & Founder, Marketing Democracy

Allen NanceAllen Nance, Emarsys North America, Inc.

3:05PM-3:45PM

Exhibits & Afternoon Break

Room: Pavilion 2 & 6

3:45PM-4:35PM

Women of Email Presents: Rumpelstiltskin Marketers

Moderator:

Jen CapstrawJen Capstraw, Consultant, Adobe & Co-Founder/Board Member, Women of Email

Panelists:

Sue ChoSue Cho, Director of Email, Autolist

Jessie GregerJessie Greger, Head of Relationship Marketing, Smule, Inc.

Micaela WrightMicaela Wright, Sr. Marketing Automation Specialist, Lucid Software

Challenging Traditions to Drive Email Success

Kevin KaoKevin Kao, Sr. Manager, Email Marketing, The New York Times

4:40PM-5:30PM

KEYNOTE

Room: Pavilion 1

Measuring the Impact of Innovation

Morgan StewartMorgan Stewart
Co-Founder and CEO
Trendline Interactive, Inc.

5:30PM-7:00PM

Networking Reception

Room: Pavilion 2 & 6 Reception + Hosted Cocktails

Thursday, April 20, 2017


8:30AM-9:15AM

Registration

Room: Pavilion Foyer

Networking Breakfast

Room: Pavilion 2 & 6

9:15AM-9:25AM

Conference Chair Welcome

Room: Pavilion 1 Bill McCloskyBill McCloskey
Conference Chair
Email Innovations Summit

9:25AM-10:10AM

KEYNOTE

Room: Pavilion 1

The Future of Relevance

Morgan StewartDavid Daniels
CEO & Founder
The Relevancy Group

10:10AM-10:30AM

Diamond Sponsor Presentation

Room: Pavilion 1

Transparency Transforms Email Acquisition: - 3 key metrics, and 3 case studies, that define the next generation of B2C email acquisition

Christopher MarriottChristopher Marriott, President & Founder, Marketing Democracy

Lori ClureLori Clure, President, CertainSource

10:30AM-11:00AM

Exhibits & Morning Coffee Break

Room: Pavilion 2 & 6

TRACKS

Track 1: Innovations in Email

Room: Pavilion 1
Innovations Track

Track 2: In The Trenches Career Track

Room: Pavilion 5
Career Track

11:05AM-11:50AM

The Art of Enhancing the Customer Experience using Personalization

Kath PayKath Pay, CEO & Founder Holistic Email Marketing

Keeping 65M+ Members Engaged

Libby SneadLibby Snead, Manager, Email Programs, Classmates.com

12:00PM-1:35PM

Lunch in the Exhibit Hall

Room: Pavilion 2 & 6

12:15PM-1:05PM Personic Lunch and Learn


Room: Pavilion 1

Chatbots the future of Email Marketing 12:15-1:05

Ankesh KumarAnkesh Kumar
CEO/Founder
Personic.ai

1:35PM-2:20PM

5 Ways to Improve your Email Campaigns (and Get Better Results)

John ThiesJohn Thies, Co-Founder, Email on Acid

Interactive Email from Design to Deployment: A Brand Perspective

John Chinchilla.pngJonathan Chinchilla, UX Engineer, Email Developer, Nest | Alphabet
2:30PM-3:15PM

 

Innovation in Acquisition: Achieving Quality at Scale

 Nicholas Einstein Nicholas Einstein, VP of Research + Principal Analyst, The Relevancy Group


Reed PankratzReed Pankratz, Sr. Digital Strategist, Finish Line


George DiGuidoGeorge DiGuido, Head of Email Strategy, About.com

Getting through to inboxes: The key to Successful Email Delivery

Eric Johnson Eric Johnson, Chief of Email Deliverability, GoDaddy Email Marketing
3:15PM-3:45PM

Exhibits & Afternoon Break

Room: Pavilion 2 & 6

3:45PM-4:30PM

Innovation Inside the Inbox

Reed PankratzReed Pankratz, Sr. Digital Strategist, Finish Line

Reimagine Your Email Marketing Program with Segmentation, Automation and Personalization

Jeanne JenningsJeanne Jennings, Partner, CohereOne

4:35PM-5:00PM

Closing Remarks/Wrap Up

Room: Pavilion 2 & 6

Bill McCloskyBill McCloskey
Conference Chair
Email Innovations Summit

Friday, April 21, 2017


9:00AM-1:00PM

Post-Conference Workshop
HTML Typography in Email (Advanced)

Room: Pavilion 7

Bill McCloskyPaul Airy
Email Designer and Developer
Beyond the Envelope

HTML typography is essential for delivering a great email experience, and in this workshop, you’ll work through a number of techniques that’ll equip you to deliver just that to your subscribers.

Share This

SIGN UP!

News. Updates. Parties. Keynotes. Special Guests. Privacy Guaranteed. First time subscribers receive an instant 15% discount off your pass to the Email Innovations Summit.
  • This field is for validation purposes and should be left unchanged.